Matt Bahr, the founder of Fairing, is an accomplished business leader with extensive expertise in e-commerce, marketing analytics, and attribution. He is a seasoned advisor and consultant with a wealth of knowledge in D2C startups, P&L management, digital marketing, SEM, SEO, web development, and omni-channel retail. Before establishing Fairing, Bahr was instrumental in launching Master & Dynamic, a global brand of premium audio products, where he established the direct-to-consumer operations, logistics, and customer support. He is also a co-founder of Emob, a leading e-commerce advisory and trade group. Bahr studied Economics at The University of Connecticut and Business/Commerce at the University of Westminster.