Katie Fordyce, an accomplished qualitative market research professional, brings a wealth of knowledge across various therapeutic categories in healthcare. With her extensive experience managing US only as well as global projects, she specializes in pharmaceuticals, medical device diagnostics, and biologics, to name a few. Her expertise includes research methodologies such as exploratory landscape assessment, creative concept testing, and projective techniques. Her approach of conducting in-person interviews, telephone depth interviews, and focus groups with physicians, nurses, pharmacists, patients, and payers makes her particularly adept at working with patients regarding sensitive conditions. Fordyce holds a Bachelor of Arts (B.A.) in Chemistry & Microbiology from Miami University and a Master of Business Administration (MBA) in International Business from Xavier University. She has held research positions in reputable organizations, including Hall & Partners, Cadence Research & Consulting, Ipsos, GfK Healthcare, and GfK V2.