Universidad Tecnológica de México

Digital Marketing Strategist &  Brand Development

Los Angeles, California, United States

I was in charge of identifying opportunities and driving revenue by targeting and developing new and existing accounts. My main responsibility was to work closely with Integrated Media Director to prepare media plans across various media channels. Also, create data driven strategies and media plans using multiple data points, historical data, demographic data, segmentation data, real time data and develop/review RFP's and traditional POV's. I also was in charge to effectively communicate and collaborate with cross-functional agency teams to ensure flawless execution of plans, including account, creative, traffic and finance. I worked closely with all company sales employees to create opportunities for advertisers and agencies, by cultivating long-term relationships with developing, planning and executing successful multimedia campaigns. • Develop and execute a strategic plan to meet aggressive revenue goals in specific vertical markets. • Supervise Media Planners in their direct responsibilities; enable and encourage exceptional performance from team. • Maintain a current and broad knowledge of clients’ businesses and competition in order to direct and contribute to marketing and advertising plans, strategic planning and implementation • Establish and nurture relationship building with C-level executives and agencies • Primary role is development, implementation, financial management and post-analysis of promotional programs in conjunction with client and/or customer personnel. • Collaborate effectively to deliver on mutual client and retailer objectives. Results will be obtained through effective communication and superior follow-up with the client, customer, internal agency and all third party vendors Manage post campaign deliverable and objectives. • Manage creative process while working with technical elements to a campaign.

Kinetic Social

Brand Development

My main goal was to oversee the multicultural business (Hispanic, African-American as well Asian), on the west coat focused on the latest technology and platforms such as programmatic, custom desk, rich media, high video, hot spot, advertorial and more.Also, I had to manage internal teams in order to achieve desired goals on objectives of all campaigns.•  Ensure that client needs and objectives are achieved through execution of strategically grounded marketing programs.•  Primary role is development, implementation, financial management and post-analysis of promotional programs in conjunction with client and/or customer personnel.•  Deliver measurable results to the client for their brands through flawless program management.•  Collaborate effectively to deliver on mutual client and retailer objectives. Results will be obtained through effective communication and superior follow-up with the client, customer, internal agency and all third party vendors Manage post campaign deliverable and objectives.•  Manage creative process while working with technical elements to a campaign.

Vdopia Inc.

Sr. AE - Multicultural

- Develop sales proposals for multi-platform sales opportunities including digital, mobile, video, and social media•  Build and maintain agency and client relationships for key and target accounts in the assigned territory•  Prospect, develop, close and maintain advertising accounts and develop new business from existing clients/advertising agencies with a goal of increasing revenue across multiple properties and platforms•  Capture market share by penetrating digital agencies and delivering against a digital goal based on digital opportunities•  Achieve and maintain monthly and quarterly sales goals as assigned by sales management•  Work with the national sales team on developing digital programs for key and target accounts•  Work with marketers to understand their media strategy, business models, marketing goals, campaign objectives and develop strategies to meet their goals•  Deliver consistently high levels of sales activity, including client meetings, written proposals and presentations•  Attend to industry events, trade shows and activities.

ImpreMedia

Digital Account Executive

I was in charge of ensure a high quality work, delivered on time and on budget by creating a supportive and efficient production environment and support the sales team with estimates, scopes of work, & detailed project plans. In addition, I provided with critical milestones impacting deliverables, schedules, and budget optimization.Main responsibilities and tasks:•  Promote and manage advertising plans and strategies.•  Create and produce content and custom strategies.•  Development and execution of multimedia campaigns.•  Responsible for marketing and advertising plans while managing all plan and platforms used through execution.•  Coordinate campaigns and pricing from beginning to end.•  Coordinate creative and placement request, development and implementation.•  Mediate between agencies, AEs, designing, development and accounting teams.•  Determine the most effective plan to engage audience with advertiser and/product.•  Join forces with sales department to negotiate agreements with agencies and clients.•  Co-Manage the development of seasonal sales material.•  Programs trafficking, optimization and reporting.

Digital Ad Operations Specialist

I was responsible for generating opportunities and ideas to fulfill client’s needs. Also, I maximized sales and profit through our current platforms and liaising with different teams within the business using historic data and other current market information in order to coordinate the most effective programming. In this role I also integrated multiple platforms to create multimarket campaigns including events, print, mobile and online strategies:•	Selected the appropriate products to maximize sales opportunities•	Coordinated broadcasting and pricing, acting as decision maker•	Analyzed product performance and modifying selections •	Dealt and improved relationships with vendors and providers going towards strong partnerships•	Determined whether the product mix is right taking into consideration seasonality, price point and availability•	Stock management and monitoring. Reporting on channel performance•	Worked with multiple departments to deliver objectives

Multimedia Planner

- I worked primarily as Assistant in La Opinion’s National Department. My duties included developing new clients (proposals and campaigns) and following the national accounts. Also, managed different sales and administrative reports.•	During my time as AEC, I was deeply involved in multiplatform sales, including digital, mobile and print across all Impremedia markets.•	To add to my experience, I participated as a volunteer and helped the Marketing department with events, assisting the Marketing Manager, bringing new clients or representing my department.•	Prior to being part of the National Team, I was the Classified Advertising Manager’s Executive Assistant. In that position my duties included coordinating and managing the human resources for my department, following up and updating reports on new projects and meetings.•	I also worked very closely with Payroll, Accounting and the Human Resources departments.

La Opinion

National Account Executive Coordinator

- Event Coordinator. I organized large events to promote Dr. Pacheco (Founder and CEO) and his brand. This included hiring nurses, sales people and street teams. I also served as a personal assistant to Dr. Pacheco, supervised the staff and designed the sales booths. •	Marketing and Media Manager. I was in charge of selecting de best proposals from companies that sought advertising from the company. This included print ads, television commercials and radio adds. •	Executive Personal Assistant. Worked with the founder and public face of the company, Dr. Pacheco. My duties included assisting him on the air for his daily radio show and all public appearances (including television, fairs and other events).•	Translator and editor (including online). I translated from English to Spanish all operating manuals, publicity brochures, flyers, product labels and online content. I also helped in their design.

Brisa Lopez