Ryerson University

Vice President, Marketing, SheaMoisture

New York, New York, United States

Sundial Brands

Coty

Director, US Marketing, Hair Color

Procter & Gamble

Brand Manager - Global Hair Color

- Ownership of the vision for Clairol’s biggest brand, Nice ‘n Easy including brand equity and architecture
-  Led global product launches from ideation, evaluation and execution including development of packaging and marketing assets
-  Ownership of the long range brand plan including a pipeline of new product launches and consumer communication in partnership with cross functional team

Senior Assistant Brand Manager - Global Hair Color

Brand manager responsible for all multi-brand marketing across the total P&G Beauty portfolio of brands including Olay, COVERGIRL, Pantene, Venus and Clairol.
-  Created direction for Beauty & Grooming Scale and established it as a key strategy for the Canadian organization as the first person in the newly created role
-  Responsible for all multi-brand marketing across all beauty brands including in store promotions, traditional and online marketing
-  Initiated and led  scale marketing planning effectively collaborating with category teams resulting in new media buying models and increased brand ROI

Business Manager - Beauty & Grooming Scale

- Led Canadian strategy for Olay Essentials skin care and body business
-  Led Canadian launch of Olay’s first adjacency Smooth Finish hair removal
-  Ownership of Olay’s first digital strategy & execution including social and e-commerce
-  Coached and mentored new members of marketing team to promotions

Anna Lyn