Alan Edgar is a highly experienced British Creative Director with an impressive track record in delivering multi-disciplinary creative solutions for top global companies. With 28 years of experience in the advertising industry, he has worked for some of the world's most renowned agencies and brands in London, Johannesburg, and the Sub-Saharan region. Edgar has a proven record in above-the-line communications, promotions, retail, design, and CRM/direct marketing, and is highly regarded for his ability to develop results-driven campaigns under tight deadlines. He has a strong reputation for nurturing long-lasting agency/client relationships and motivating creative teams by bringing a young-at-heart and mature perspective.

Throughout his career, he has demonstrated a strategically-minded and passionately driven approach to creating imaginative through-the-line communication. Edgar has excellent staff management skills and is a trusted advisor and partner to his clients. His extensive experience in leading and managing large teams from diverse cultures and leading cross-functional team collaboration has helped him plan and deliver confident, inspirational presentations.

Edgar's list of achievements is impressive, with numerous awards won both locally and internationally at Cannes, London International Awards, New York Festival, Loeries, Vukas, Echos, Assegais, and One Show Awards. In his first year at Ogilvy & Mather Africa, he led the agency to win many awards and positioned it as 1st in Africa and 9th most awarded agency in the Middle East, South Africa.

His education includes a Certificate in Digital Marketing from Ogilvy Digital Marketing Academy, a National Diploma in Graphic Design from Witwatersrand Technikon (now University of Johannesburg), and accredited certificates in Direct and Interactive Marketing and Small Business Management from DMA/ Direct Marketing Association/ Agon and Damelin Business School respectively.

Organizations he has worked for include TBWA\HUNT\LASCARIS, Ogilvy & Mather Africa, Ogilvy Johannesburg, The Agency, The Jupiter Drawing Room, Meteorite, TBWA/Form Design, Rainchaser, Leo Burnett Group, The Old Shanghai Firecracker Factory/DDB, Red Nail/ Leo Burnett Group, Net#work BBDO, and McCann Worldgroup.