Sadiya Nur is a business leader with an entrepreneurial spirit and a passion for technology products and its impact on lives. With a Master of Business Administration (MBA) degree from the University of California, Berkeley's Haas School of Business and a Bachelor of Arts (B.A.) in Finance and International Business from Michigan State University, she started her career in Investment Banking, covering tech companies. Nur has extensive experience in business operations, product development, product launch, product marketing, competitive market analysis, marketing research, customer insights, and customer strategy development. She has demonstrated her expertise in scaling processes, customer engagement, retention, positioning, creative marketing strategies, go-to-market strategies, cross-functional initiatives, and management of extensive collaborations. Nur has worked for various renowned companies such as Care.com, Rocket Lawyer, Microsoft, Facebook, J.P. Morgan, and Barclays Capital. Currently, she serves as the Senior Manager of Product Marketing at Care.com, where she bonds analytical rigor with creativity to deliver measurable impact.