Jorge Jaime Landaburu is a strategic business expert with extensive experience in digital business development, product management, and growth strategies. With a proven track record, he has held positions in acquisition, retention, and strategic roles where he has achieved high returns, developed and implemented digital strategies, and advised board level executives on high-growth and early-stage companies. Jorge brings a wealth of experience in retail, e-commerce, and customer service processes, having previously served in positions where he provided guidance on commercial processes and customer service processes for companies on a digital transformation journey. He has also provided consulting services to different brands in digital business planning, marketing, research, financial and business model generation, pricing, and operations. Jorge has a master's degree in sociology from the Pontificia Universidad Católica del Perú and bachelor's in business administration with a major in international business from Universidad Peruana de Ciencias Aplicadas. He is currently responsible for the acquisition channels at SeguroSimple.com, focusing on automation of processes and operational efficiencies to sustain the company's high-growth stage.