Jiongming Mu is a highly accomplished marketing and market research professional, with a wealth of experience in branding and new product development. With a strong academic background including a Master of Science (MS) in Marketing Research from The University of Texas at Arlington and a Bachelor's degree in Economics from East China Normal University, Mu has excelled in a range of roles in the industry. Currently serving as Global Solutions Lead, SVP at Ipsos, Mu has previously held roles as Vice President, Director, Sr. Research Manager, and Research Manager at the same organization, where he was responsible for a range of tasks, including data analysis, market research, and CRM management. Prior to his time at Ipsos, Mu gained experience as a Data Analyst at Toluna Corporate, CRM Manager at China Southwest Securities Co., Ltd., Website Editor, and Marketing Coordinator at Trip.com Group, and Freelance Tour Guide at JIN JIANG INTERNATIONAL HOLDINGS CO LTD. Mu has a passion for market and marketing research, which is evident in his keen interest in new product development as well as his overall curiosity about the industry.