Lori Wizdo is a highly accomplished marketing, sales, and operations executive with experience in the information systems and software industries. With a BS in Marketing and Advertising from Pennsylvania State University, Wizdo has held senior executive positions in leading global corporations and small businesses alike, demonstrating remarkable ability to achieve results in centralized and decentralized environments. Among her core specialties are developing and implementing go-to-market strategies, message development and alignment, market awareness, PR, analyst relations, demand generation, lead-revenue management, marketing automation, and sales/channel effectiveness. Her expertise has been further augmented by her experience with start-ups and greenfield situations, quickly establishing an effective marketing organization in turnaround situations. Currently, Wizdo is a Vice President and Principal Analyst at Forrester Research and leverages her practitioner experience as a marketing technology analyst and consultant.