UCLA

Storytelling Marketer

Santa Monica, California, United States

- Content developer promoting majors and programs through interviews with alumni, students, guest speakers, and faculty for web and print publications
-  Strategize marketing email campaigns
-  Write copy for web, print, direct mail, advertising
-  Create and write social media marketing campaigns; proven track record of increasing lead generation
-  Assign and supervise the work of freelance writers

FIDM/Fashion Institute of Design & Merchandising

Senior Marketing Writer

- Special features writer of fashion, sports, lifestyle, and human interest articles
-  Develop and present fashion content on live TV segments
-  Identify and integrate key current and potential advertisers into editorial
-  Edit and style fashion and beauty stories
-  Develop and maintain industry relations by attending trade shows to scout trends
-  Stayed on budget by efficiently managing schedule at photo shoots, ensuring all needed photography was taken during allotted studio time, avoiding studio overtime charges
-  Co-present fashion editorial at client meetings with major teen brands to pursue new business
-  Train and oversee performance of interns, including writing and research
-  Organize and process invoices to ensure that writers, photographers, modeling agencies, etc. get paid on time, avoiding late charges for the magazine
-  Network with major publicists, stylists, and fashion manufacturers at top industry trade shows and events, creating fashion and accessories contact list from ground up
-  Write and negotiate contracts with freelancers and modeling agencies, keeping detailed organized records of every financial transaction and contract the magazine generated
-  Effectively manage fashion closet, tracking inventory of product samples
-  Coordinate editorial photo shoots, assisting in set design and decoration
-  Create fashion accessories stories, procuring and editing all samples for photography

Hearst Magazines

Associate Editor, Teen Magazine

- Prepare targeted sales presentations for major fashion, beauty, entertainment, travel, and automotive clients
-  Create advertising proposals detailing why each magazine is the ideal environment in which to market their product
-  Assist only Hearst Editor on the West Coast (Entertainment Editor of Cosmopolitan) by doing research for stories, correspondence with celebrity publicists and routing copy
-  Communicate daily with major publicists in the fashion, beauty, and entertainment industries
-  Scout trends in the teen demo and incorporate trends into effective strategy
-  Research major fashion and beauty clients to prospect new business
-  Determine market share and compile reports for analysis; probe clients for print budgets
-  Plan and execute various events for advertising clients

Advertising Sales Assistant, Cosmopolitan Magazine

- Manage teams of up to 15 people to create customized e-learning software for Fortune 500 clients, including FedEx, United Airlines, American Express, Lexus, Toyota, and Citibank
-  Increase profit margins by creating and maintaining production schedules, negotiating client and internal needs
-  Forge excellent client relationships throughout production phase of projects
-  Manage implementation of client changes and software testing process
-  Facilitate communication during development phase between cross-functional team of writers, editors, designers, programmers, and testers
-  Design user interface, making strategic decisions; program online interactive elements
Manage resources within budget parameters

Gigi Hooghkirk