Brown University

Crossroads School for Arts & Sciences

Santa Monica High School

Santa Monica, California, United States

Develop innovative customer experiences and oversee initiatives that drive growth for The Honest Company's online presence.
-  Responsible for a multi-functional team including performance marketing (including media strategy and execution), eCommerce channels, CRM/retention team and enterprise data & analytics with P&L responsibility for Honest DTC business (website and subscription).
-  Oversee concept development, strategizing, planning, and implementation of eCommerce initiatives on <a href="http://Honest.com">Honest.com</a> and other digital channels.
-  Drive an aspirational customer experience through execution of a cohesive story across eCommerce channels leveraging Honest brands, assortments, visual merchandising and marketing campaigns.

The Honest Company

Vice President, Digital/E-Commerce

Responsible for Razor’s marketing strategy and promotional activities across all channels, including television, events, public relations, digital content, brand marketing, retail marketing, social media and e-commerce. Included management of a multi-million dollar marketing budget and ecommerce business P&L.

Directed all media development, buying and management, including television commercials, digital media and content development with a skill towards how to generate great creative concepts for media, packaging, and campaigns and how to unify that creative across all channels. Included retailer media strategy and budget across retailer marketing partner platforms (i.e. Amazon Advertising, Walmart Media and Target/Roundel Media).

Developed and executed a clearly defined marketing strategy that supports the global growth of the business, growth for Razor retail partners (i.e. Walmart, Target and Amazon) and enhanced brand equity and fan engagement for the global Razor Retail team and Razor Share dockless e-scooter program.

Brought growth and improved engagement to the Razor global community of fans, developing channel specific content across priority platforms, growing influencer relations, the first Razor ambassador program and developing licensing partnerships and products.

Spearheaded the establishment and rapid growth of Razor’s e-commerce business, along with the revitalization of <a href="http://Razor.com">Razor.com</a> with a focus on sales, margin and conversion targets through management of the merchandise plan, product launch calendar and customer email program.   Required regular analysis of market research to determine competitiveness, identify insights and implement actions.

Developed and prepared key messaging and presentation materials for senior management, global sales teams and retail partners.  Held a leading role on Razor's executive committee, helping to set and drive the overall vision and strategic direction for the company.

Razor USA LLC

Vice President Global Marketing

Develop and implement online marketing strategies focused on driving traffic (new and repeat) to all of the company’s owned and operated web properties including <a href="http://www.Murad.com">www.Murad.com</a>, <a href="http://www.Resurgence.com">www.Resurgence.com</a>, <a href="http://www.LiveSpotless.com">www.LiveSpotless.com</a> and select Retail Partner dotcoms and development of various customer retention programs to improve repeat rate and customer lifetime value.
-  Ongoing managed marketing strategies include email, SEM/SEO, retargeting/display advertising, prospecting, paid social media, affiliate, CSEs, and brand awareness campaigns.  Responsibilities include budgeting, performance monitoring, reporting, vendor/online media relationships management, contract negotiations, creative development and implementation.
-  Project initiatives: RFP and ultimate launch of a new SEM vendor, new Email Service provider, SEO vendor, Predictive Analytics and CRM tool, and the implementation of a new Visual Commerce, Ratings & Reviews and Loyalty Program provider.
-  Partner with international teams to grow ecommerce presence and optimize digital marketing efforts in international markets.
-  Collaborate with brand, global marketing, creative, analytics and retail sales teams to optimize digital marketing spend ROI.

Murad

Director, Online Marketing

- Developed metric-focused digital marketing strategies to optimize ROI from national TV Infomercial and Commercial expenditures.
-  Managed email, affiliate and various retention marketing efforts to drive acquisition and retention metrics.
-  Launched Murad Ambassador/Influencer Program – 300+ hand-picked members.
-  Launched <a href="http://Murad.com">Murad.com</a> Face Forward Blog & developed digital content calendar for Murad national marketing efforts.

Senior Manager, eCommerce and Digital Marketing

Full management responsibilities for the U.S. Web business (URL: <a href="http://www.bareMinerals.com">www.bareMinerals.com</a>) consisting of an eCommerce website, mobile site, Amazon storefront and various Bare Escentuals brand product lines.  Responsible for the overall financial performance of the U.S. Web business, meeting sales & budget goals, and in conjunction with the V.P. of Retail, leading the overall Web sales strategy, assortment, merchandising and promotional strategy, and future vision & roadmap for the digital channel.
- Drive the overall eCommerce strategy, partnering with relevant players across the Global and North American organizations including creative, marketing, brand management, product development, public relations, operations and IT.
- Develop and implement the online sales strategy through merchandising, product assortment planning, promotional/offers execution, the development of engaging digital content, and online marketing tactics; optimize as appropriate.
- Work cross-functionally with internal Digital Marketing team and external agencies to develop and implement various online marketing initiatives including; email, SEO/SEM, display advertising, PLAs, and social media tactics.
- Work cross-functionally with merchant partners to ensure synergy and consistency between the online and brick & mortar channels to ensure a consistent customer experience and brand message.
- Work cross-functionally with internal web developers and third party vendors to enhance the online customer experience; define and prioritize new site features, functionality and site content, maximize site usability, implement site updates and evaluate industry trends and technological advancements.
- Manage daily eCommerce operations including content development,  item set-up, pricing, messaging, on site search optimization, sorting rules, promotions/offers planning and execution, A/B testing and personalization strategy.
- Full Resume available)

Bare Escentuals

Manager, eCommerce

Key member of the Direct-to-Consumer/Web team hired to stabilize and grow two separate continuity businesses; a Club Membership business and a new online Auto-Delivery business.  Responsibilities included managing daily business operations, development and execution of merchandising and marketing plans and leadership on project initiatives to grow both continuity businesses and improve customer loyalty and retention.
- Completed turn-around of Club business; increased sales, enrollment and retention through product category expansion, the implementation of personalized upsell and new product sampling strategies and improved customer support services.
- Generated an incremental $1M in less than a year from a new online Auto-Delivery business.
- Increased direct marketing ROI and customer retention through new marketing and communication strategies including direct mail, email, on-site advertising, and agent-drive initiatives at the Customer Call Center.
- Increased key customer care metrics and generated sales from a third party Customer Call Center through the development of new training modules and improved sales strategies.
- Led the development and launch of a new eCommerce module to enhance the customer experience.
- Participated in requirements gathering for a retail CRM application and data management process.
- Developed and managed sales reporting and data collection process for company wide distribution.

Retention Manager, Direct to Consumer/Web

Hired to support retail boutique expansion efforts; developed on-boarding, education and operations processes for field personnel and developed local marketing strategy focused on social media, mall advertising, email marketing and digital brand building.
- Managed local marketing efforts, improved brand presence and increased local customer acquisition.
- Developed strategy and managed digital marketing and social media activities for mall markets.
- Developed a field response process for customer feedback and monitored weekly performance.

Retail Operations

TECHNOLOGY/SOFTWARE, EQUITY RESEARCH – Develop and maintain detailed financial models, analyze financial statements, draft and edit research notes, manage CRM system, act as media liaison.
- Selected to be the SF office CRM application expert, trainer and primary contact for database issues/questions

Cowen and Company

Technology/Software, Equity Research Associate

NEW BUSINESS RISK ANALYST. Analyze and resolve business and legal conflicts of interest among U.S. and foreign offices and produce resolution strategy for firm’s business review and risk management committees.
- Developed and implemented a process to monitor M&A activity and analyze implications to firm business

Morrison & Foerster LLP

New Business Risk Analyst

ASSISTANT ACCOUNT EXECUTIVE. Public relations outreach for technology sector and new client prospecting.
-  Pitched news and product launch stories to media for technology clients, wrote media alerts and press releases, developed briefing sheets and measured media influence in weekly reports.
-  Received numerous awards for excellence in client service and teamwork

Erin Bitar