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The University of Dallas

Dell Medical School at the University of Texas at Austin

Texas Tech University - Rawls College of Business

Director, Business Development & Strategy, Healthcare Econ & Reimbursement, Medtronic Spine & Bio at Medtronic

• Partner with enterprise strategic accounts across the Americas, collaborating with 19 Medtronic operating units, field teams, and executive leadership to lead a high-performing services organization
• Oversee and direct four dedicated teams, ensuring comprehensive support and service delivery:
- Advisory Services: Provide expert guidance and strategic advice to clients
- Account Program Management: Ensure seamless project execution and customer satisfaction
- Data Services: Deliver data-driven insights and solutions to support customer needs
- Operations: Streamline and optimize operational efficiency for clients and support Directors of Enterprise Accounts
• Foster collaborative partnerships with strategic customers to drive value and innovation
• Develop and implement tailored strategies to meet the unique needs of enterprise accounts in the Americas
• Enhance customer relationships and satisfaction through effective team coordination and service delivery

Medtronic

Senior Director of Enterprise Account Services

• U.S. and France Lyon UNiD labs operations – case managers, measurement team, and biomedical engineering teams
• Standardize the level of care and services for our customers to expand to more countries to serve more patients and surgeons
• Support the strategic focus on procedural solutions beyond implants to transform spine surgery through improving outcomes, predictability, driving efficiency and cost savings, development of tools that assess risk-based patient comorbidities, and strategic partnerships (provider and industry)
• Development of a physician (and administrative) voice of customer channel (advisory board) to engage in ongoing development and evolution of data strategy, products, software, & services
• Development of a portfolio of key opinion leaders (KOLs) with strong professional, medical society, scientific, publication, & application of spinal data strategy
• Development of a clinical, research, and publication strategy and roadmap with both a clinical & economics value proposition
• Development of a mechanism to test, pilot, and develop user groups of new products, software, & services
• High Performance Management System (HPMS) champion; Fostering Belonging & Retaining Talent workstream lead

Senior Director, Global UNiD Lab & Customer Engagement | intelligent Data Solutions (iDS)

•Support the strategic focus on procedural solutions beyond implants to transform spine surgery through improving outcomes, predictability, driving efficiency and cost savings, development of tools that assess risk-based patient comorbidities, and strategic partnerships (provider and industry)
• Development of a physician (and administrative) voice of customer channel (advisory board) to engage in ongoing development and evolution of data strategy, products, software, & services
• Development of a portfolio of key opinion leaders (KOLs) with strong professional, medical society, scientific, publication, & application of spinal data strategy 
• Development of ongoing education mechanism for internal (sales) & external (surgeons, residents, fellows) stakeholders
• Development of a clinical, research, and publication strategy and roadmap with both a clinical & economics value proposition
• Development of a mechanism to test, pilot, and develop user groups of new products, software, & services
• High Performance Management System (HPMS) champion

Director, Customer Engagement | Data Solutions

• Supporting customers with Healthcare Economics & Reimbursement challenges and opportunities
• Lead commercial growth strategies and business development initiatives that enhance our customers’ abilities to drive economic value in the evolving healthcare delivery and payment landscape
• Lead the Healthcare Economics and Reimbursement team in the ongoing support of our customers in evidence generation and reimbursement services

Director, Business Development & Strategy, Healthcare Econ & Reimbursement, Medtronic Spine & Bio

• Leveraged the synergies between healthcare and industry to provide clinical and economic value through solutions focused on improving clinical outcomes, expanding access to care, and optimizing cost and efficiency 
• Identified opportunities for authentic and distinct relationships between the strategic sales team, health system leaders, and providers that create unique partnerships focused on value-based healthcare 
• Engaged with health systems and physicians to evaluate needs, understand Medtronic’s capabilities, and implement customized solutions with strategic customers
• Developed & deployed unique solutions and offerings for hospitals and healthcare systems to realize improvements across the continuum of care, increased patient quality & outcomes, and increased access to care
• Engaged and educated strategic account sales team and internal marketing teams on the rapidly changing healthcare environment and tactics for engaging and targeting strategic neuroscience accounts

Strategic Consulting Solutions Director, Neuroscience & Spine Healthcare - Restorative Therapy Group

• Directed and coordinated the use of financial and human resources to ensure the service line operated efficiently, effectively, and safely to meet the needs of patients, providers, and health system
• Partnered with key leaders to develop short and long-range strategic plans for the service, operating and capital budgets, and integrated strategic and financial plans for the service lines
• Established, measured, and monitored performance targets, goals, and metrics for the service line including clinical outcomes, patient safety, patient satisfaction, and economic indicators
• Aligned the processes and protocols for care delivery across the continuum and adapted the clinical and business operations of the service lines to meet the ever-changing healthcare environment 
• Developed expanded markets and new services in response to innovation, technology, strategic developments; collaborated to create and carry out a development plan to support service line growth and sustainability

Methodist Health System

Assistant Vice President

Methodist Rehabilitation Hospital, a Dallas area hospital located in South Dallas County, is a 40-bed comprehensive acute rehabilitation hospital dedicated to providing physical rehabilitation that improves the daily lives of people recovering from the disabling effects of an acute illness or injury.Specialized treatment programs in stroke, brain injury, amputee recovery, orthopedic, and neurological rehab

Board of Managers, Methodist Rehabilitation Hospital

• Engagement of 127 full-time radiology staff integrated within the Level I Trauma Center
• Oversite of full-time imaging service for Diagnostic Radiography, Computed Tomography, Interventional Radiology, Nuclear Medicine, Magnetic Resonance Imaging, and Ultrasound 
• Served as the point person for radiology expansion for the 248,000-square-foot tower completely dedicated to emergency and trauma care. Radiology expansion included 128-CT, 64-CT, trauma/critical care radiological diagnostics, and an all digital emergency room.

Interim Director of Radiology

• Directs the human and financial resources of the clinical service line. Coordinates the use of human and financial resources in order to ensure the service line operates efficiently, effectively, safely, and timely to meet the needs of patients, providers, and health system. 
• Partners with Administration, Medical Center Leadership, and Providers to develop short and long range strategic plans for the service, operating and capital budgets, and an integrated strategic and financial plan for the service line. 
• Establishes operating performance targets and metrics for the service line in conjunction with leadership and providers including clinical outcomes, patient safety, patient satisfaction, and finance; measure and monitors performance against targets and benchmarks; assures achievement of service line goals and objectives; ensures compliance with regulatory requirements.
• Evaluates, develops, and adapts the clinical and business processes of the service line to meet the ever changing healthcare environment and needs of patients and families. Provides overall accountability for staffing levels, retention, structure and skill mix for direct staff. Implements new and revises current programs and services set out in business plan.
• Aligns the processes and protocols for care delivery across the continuum; interfaces with appropriate processes within and outside of Methodist Health System. 
• Develops and markets expanded and/or new services in response to innovation, technology, strategic developments, or compensation consistent with the goals of the service and/or Methodist Health System. Collaborates to develop and carry out a fund development plan to support service line growth and sustainability.

Service Line Director, Methodist Brain & Spine Institute

• Developed the strategic planning of neurosurgical revenue, clinical, and academic expense reporting
• Executed the department’s long and short-range strategic support, purchased services and compensation plan
• Established effective controls and management indicators to supervise the departmental academic, clinical, and foundation revenue funds flow
• Monitored financial performance and supervised variance analyses of actual vs. budgeted economic activity for professional fee, discretionary, state appropriations, and other department specific funds
• Maximized the overall financial condition of the department and identified potential threats/opportunities
• Designed and developed systems of accountability to ensure that the financial resources compiled in accord with the University of California, UCSF Medical Center, and extramural funding agencies
• Led the team leaders for the finance, editorial, IT, clinical data management, and residency program

UCSF

Deputy Director of Administration & Finance - Department of Neurological Surgery

• Directed the development and launch of a first multidisciplinary Spine Center at UT Southwestern Medical Center – neurological surgery, orthopedic surgery, physical medicine and rehabilitation, and radiology services 
• Oversight of spinal implant costs and strategic negotiation with external vendors to ensure contribution margin goals of the spine service achieved product standardization and cost consolidation measures
• Worked as part of the health system planning team to evaluate market opportunities and develop strategies for growing targeted referrals through spine service line outreach initiatives; developed strategic and marketing plans and coordinated with clinical marketing and physician outreach to achieve a go-to-market plan

UT Southwestern Medical Center

Service Line Director, Spine Services

• Managed the clinical and business operations for the Department of Neurological Surgery including day-to-day operations, $50M charges and $15M collections, $4.6M expenses, 47 FTE human resource management
• Developed and implemented short and long-range strategic plans for the clinical practice  
• Increased net collections by 23% and reduced days in A/R by seven days over a two-year period 
• Provided financial oversight of clinic expenses, budget, and instituted cost monitoring systems 
• Oversight of a 30-point increase in spine center patient satisfaction scores and a “Top Medical Center Press Ganey Score Award” for neuro-oncology
• Analyzed faculty compensation/productivity against benchmarks and provided compensation plan insight

UCSF Medical Center

Administrative Director - Department of Neurological Surgery

• Performed inventory and financial analysis of commercial prayer contract rates and effectively negotiated contracts resulting in ~$1M in incremental revenue for the practice 
• Operationalized new imaging services within the practice and alignment with radiology providers

Neurosurgical Associates, LLP

Office Manager

• Consolidated Pediatric Division accounts payable, procedural charge entry, and payroll.

Covenant Health System

Pediatric Clinic Coordinator

• Under the direction of the pharmacist processed medication orders, patient controls, distribution functions and tasks related to handling and filing of patient prescriptions.

Brian Asmussen, MBA, FACHE