Fabiana Saad is a renowned businesswoman, entrepreneur, and executive recognized for her exceptional work in creating apps, VOD, and initiatives promoting diversity and inclusion for women. She is the author of the book Mulheres Positivas and the founder of the movement by the same name. Forbes recently recognized her as one of the 20 most influential women in Brazil in 2022. Saad is also responsible for developing all the apps of the TV channels under the Bandeirantes Group.

She also created the SOS Mulher platform focused on women in classes CDE or those in social vulnerability, with pillars in safety, financial independence, and health. Her expertise in e-commerce/electronic commerce, marketing, and interactive communication has been honed through her academic background, including a master's degree in business administration from Fundação Getulio Vargas and a digital awareness master's degree from Hyper Island.

As an executive, Saad's experience stems from working with several companies such as TIM, Claro, Vivo, Telcel, Algar, and ATT, among others. In addition to her vast professional experience, she is a noted public speaker addressing various topics such as entrepreneurship, women's leadership, and marketing strategy. Furthermore, she is the founder of HomeIT Inc., a brand that generates digital content on design, decoration, and lifestyle.

Overall, Fabiana Saad's experience, skills, and interests include entrepreneurship, digital marketing, e-commerce, leadership, strategy, women's health and safety, and design.