Tony Cross is an experienced content strategist, digital product developer, and brand manager with a wealth of senior digital experience in broadcast and publishing. He has worked with major brands such as ITV, BBC, AOL, Condé Nast Digital, and the Daily Telegraph to create and manage new digital products, editorial and broadcast property websites, travel apps, e-commerce solutions, commercial microsites, and social media campaigns. With a proven track record in cross-functional team management, product vision and development, and digital engagement, Tony has led and inspired teams to deliver market-leading magazines, daily news services, and multi-platform commercial partner sites. He is particularly experienced in content strategy, P&L responsibility, UX and product management, mobile app product management, e-commerce, creative writing, radio, music, film, politics, travel, luxury retail, and arts.

Tony is an expert on social media, SEO, SEM, and Paid Social account management, having developed one of the top 20 global Twitter travel accounts from scratch. He has also handled SEM, PPC, and Paid Social accounts for editorial online properties. Tony's expertise extends to multiple CMS, having developed bespoke CMS for major publishers. He is an experienced writer and editor, having written for and edited major publications such as more! magazine, Smash Hits magazine, and The Face magazine. Tony has also presented radio shows, delivered live blogs at music festivals, and written a BBC TV documentary.

At Independent News & Media, Tony serves as Group Lead Agile Delivery. Previously, he worked as a Content Specialist for various clients as a Self-employed individual. He also served as the Special Reports Editor for TELEGRAPH MEDIA GROUP LIMITED, Development Editor (Contractor) for BBC, Executive Editor for Condé Nast Digital, Head of Entertainment (Digital) for ITV, Editorial Director for AOL, Publisher for The Face magazine and Editor for more! magazine for EMAP PUBLISHING LIMITED, and Reporter, Deputy Chief Reporter, and Chief Reporter for Croydon Advertiser.