Sam Gaw is an experienced creative director with a focus on UX/UI design, positioned at the foreground of generating customer-centric digital experiences and products. His background entails a Bachelor's degree in Fine Arts from the University at Buffalo, a Professional Certificate from New York University, and a Master of International Business from both EAE Business School and Universitat Politècnica de Catalunya. Throughout his career, Gaw has held key positions such as Assistant Vice President of User Experience Design at Credit One Bank, Director of UX/UI at MGM Resorts International, and Art Director at Showtime Networks Inc. and Starwood Hotels & Resorts Worldwide, Inc.

Gaw's expertise is in the field of UX/UI design, but he possesses multidisciplinary knowledge of business, marketing, branding, and technology. He has a distinguished record of helping brands to create delightful digital products that meet the needs and requirements of users. His interests include user research, interaction design, prototyping, wireframing, and UI design.