Axel Diurson, an experienced entrepreneur and CEO, has a successful track record of growing companies and achieving revenue, cost control, and profit targets. He co-founded Newgen Distribution in 2012, a value-added tech distribution company connecting the Nordics & Baltics with cutting-edge technologies, and drove it to generate over 40M USD in revenue and 5% PBT (Profit Before Tax) in 2020. As the Chairman of the board, Axel is passionate about achieving organic growth, implementing new structures and processes, and maintaining a 5% PBT while striving to achieve 100M USD in revenue by 2024.

Axel has a strong educational background, having studied High School Economics at Viktor Rydberg Djursholm and Östra Real, a Bachelor's in Economics and Financial orientation from Uppsala University, and a Student Exchange Program Bachelor's in Economics and Financial Orientation from Newcastle University. Before co-founding Newgen Distribution, Axel worked as a Customer Service Adviser at Nordea, Financial Advisor Assistant at Söderberg & Partners, and Co-founder at MadeStudio.