Shirley Felix is an accomplished Consumer Insights Executive with expertise in custom research, including innovation, segmentation, and precision targeting. She has worked for top research companies such as Ipsos, GfK, and Kantar/ TNS. Her focus is on bringing "people-centricity" across businesses to ensure that consumers and stakeholders are the center of an organization. With a visionary and entrepreneurial spirit, Shirley has won several awards and honors for her top sales performance and client retention. She holds a Bachelor of Arts in Communication, Major in Communication Research from the University of the Philippines in Diliman, Quezon City. Shirley's experience ranges from being a Senior Vice President at 360 Market Reach to Senior Client Officer at Ipsos and a Regional Research Director at MetrixLab, formerly MarketTools Research Solutions Inc.