Anu Gupta is a seasoned public relations professional with over 23 years of experience. Born and raised in India, she started her career in PR in the country before moving to Dubai and then Singapore, where she founded and currently leads the startup and tech practice at APRW (Asia PR Werkz). Anu's wealth of experience in the startup world includes founding Watermelon PR in Dubai, one of the strongest independent PR agencies in the city. Since joining APRW, Anu has played a key role in building and driving communication strategies for some of Singapore's fastest-growing startups across various industries such as FinTech, E-commerce, and AgriTech, among others. Additionally, Anu has worked closely with budding startups and venture capital firms as a PR advisor, contributing to APRW's expansion into regional markets like Indonesia, Thailand, Malaysia, and The Philippines. As a result, Anu spearheaded the establishment of APRW's first overseas office in Indonesia with the support of Enterprise Singapore. Anu's deep understanding of the local FinTech sector has also led the agency to become the PR Partner for Singapore FinTech Association (SFA), where she sits on the Women-In-FinTech sub-committee. Her interest in the sector also includes contributing to issues like opportunities for upskilling amongst women and economic issues. An avid writer, Anu writes personal experiences on her Medium account and contributes to several publications on various topics.