Amy Shackelford is an accomplished marketing expert with over twenty years of experience in the hospitality industry. She is a graduate of the Neeley School of Business at Texas Christian University and holds the Certified Meeting Planner (CMP) and Certified Tourism Ambassador (CTA) designations. Amy has demonstrated her ability to cultivate and execute successful events for a variety of clients and organizations, with a natural "servant's heart" and a strategic vision that prioritizes quality, client relationships, and team building. Her areas of expertise include brand marketing, human talent development, team building, leadership and maximizing greatness, as well as food and beverage operations, event planning, and event cultivation. Amy is an authority on event logistics and has consulted for three new event venues with concept development, facilities planning, and design. She values a culture of high performance and continuous improvement, promoting learning and building lasting connections with clients and stakeholders alike.

Aside from her professional accomplishments, Amy is a committed volunteer in various organizations, including Women to the Power of 10 Founding Board, TxACOM, TCU Neeley School of Business, and Monnig Middle School. She has also served as a Board Member of the West Area Council of the Fort Worth Chamber of Commerce, Camp Bowie PID, and Junior League of Fort Worth, among others. In recognition of her contributions to the community and her industry, she was recognized as a member of the 2017 40 under 40 Fort Worth Business Press Class and the 2019-2020 Leadership Fort Worth Class.