Brooke McDaniel

Looking for my next Growth / Lifecycle Marketing role, previously @ FINN, Kickstarter, MLB

Summary

Brooke McDaniel is an accomplished leader in lifecycle management, growth, and retention, with a track record of winning prestigious industry awards.
She is known for her proactive approach in developing scalable solutions based on data and collaborating effectively across different functions to meet strategic goals.
Brooke has a diverse professional background that spans B2B, B2C, startups, agencies, brand marketing, crowdfunding, two-sided marketplaces, sports, telecommunications, automotive, and commercial real estate.
Her educational background includes a BS in Business Administration with a concentration in Marketing and a Certificate in Social Psychology from the Georgia Institute of Technology, as well as participation in Study Abroad Programs at Shanghai Jiao Tong University and Tianjin University.
Brooke has held various leadership roles in renowned organizations such as Bonterra, FINN, Kickstarter, Major League Baseball, and BKV, showcasing her expertise in demand generation, customer growth and retention, lifecycle marketing, and email marketing automation.
Her experience also includes roles at Dewberry Capital and the Georgia Tech Athletic Association, highlighting her diverse skill set and adaptability.

Tags

education leadership real estate startups marketing business administration demand generation automotive telecommunications cross-functional collaboration growth strategies social psychology brand marketing data-driven solutions retention strategies lifecycle management customer growth two-sided marketplaces email marketing automation

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This public profile is provided courtesy of Clay. All information found here is in the public domain.

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