S Swaminathan has over 30 years of experience in customer relationship management, specializing in one-to-one marketing, analytics, and digital solutions.

He has a proven track record of implementing successful strategies across various product categories and brands, along with significant expertise in research and teaching.

Swaminathan is skilled in developing both offline and online advertising, as well as customer management strategies across multiple touchpoints.

His specialties include direct marketing, CRM, branding, one-to-one marketing, telemarketing, database marketing, CRM analytics, and advertising.

His educational background includes a Bachelor of Engineering, MBA in Electrical & Electronics, and Marketing from Anna University, Bharathiar University, and PSG College of Technology.

Swaminathan has held key positions such as Executive Director - Group Strategy at RKS-Hansa Group, Co-Host at The ContraMinds Podcast, Co-Founder & CEO at Hansa Cequity, and Exec. Vice President at Contract Advertising India Ltd.

Passionate about the industry, he aims to continue leveraging his expertise in CRM and marketing technology for future endeavors.