Dr. Kathryn Newton is a global business and marketing strategy professional with over 14 years of experience in consumer packaged goods and pharmaceutical industries. She is a subject matter specialist in consumer-brand relationships, consumer and brand personality, loyalty-based brand relationship strategy, and advanced analytics. She was the first in Rotman's inaugural DBA class to successfully defend her doctoral dissertation, and early adopter of loyalty-based brand strategies. Her expertise lies in translating conceptual business models and research findings into practical strategies, building international brand strategies, co-marketing partnerships, and consumer research design and analysis.

Dr. Newton is an assistant professor of marketing at the Ted Rogers School of Management, and also has board membership and mentoring experience. She has worked in industries such as potato chips, salty snacks, OTC pharmaceuticals, frozen breakfast foods, contact lenses, grocery, cookies, crackers, healthcare practice management, courier/shipping logistics, and with start-ups in cpg, fintech, retail, law, and digital.

She has a long history of various roles, including the Director of Marketing Standards at the International Institute of Marketing Professionals, and the Brand Advisor at NEXT Canada. She has also been a council member of various organizations such as the MASB - Marketing Accountability Standards Board and the Canadian Marketing Association, and has been an instructor in marketing at the University of Toronto School of Continuing Studies. Dr. Newton holds a Doctor of Business Administration (DBA) in Marketing from the University of Reading, as well as an LLM in Intellectual Property Law from the University of Edinburgh, and an MBA in Marketing from Concordia University.