General Assembly

University of Arkansas at Fayetteville

Senior Designer, CX Design at AT&T

New York, New York, United States

Portfolio: <a href="http://www.amandabrownux.com">www.amandabrownux.com</a>	           	Managed multiple projects from discovery and research through wireframing and launch with multiple internal teams for desktop and mobile. Reported to C-Level internal stakeholders. 	Lead UX projects for heritage spa chain, resulting in a 33% increase in booking revenue monthly.	Project managed and led creation of new gift card site, driving an additional $3M in YOY revenue from online sales of physical and digital gift cards. 	Performed continuing UX iterations and improvements on existing website.     UX Designer                                                                                                                                              2016-2017	Led entire front-end redesign for the rebrand of the Manicube division to Red Door at Work.	Redesigned and launched new online booking flow for services. Led project implementation from discovery to design and development with the marketing and development teams.

The Red Door by Elizabeth Arden

Senior UX Designer

- Leading UX research and design for a top skin care line responsive website redesign, including comparative/comparative research and analysis, persona development sitemap and user flows.➢Managing creation of all wireframes and templates; consulting on content creation and design.➢Working with front and back end developers to set requirements and manage technology constraints with regards to developing website using the Magento platform.

BORN Group

Freelance UX Designer

I attended and obtained a 10 week, full time, project driven user experience design and research program.400+ hours in-class learning, 4 training projects, 1 final client project.➢ Drove research through user interviews, contextual inquiry, and market analysis to create personas	and user flows.➢ Developed site maps, sketches, wireframes, and prototypes with detailed specifications for a wide range of assignments and platforms (mobile, tablet and desktop). ➢ Created intuitive and seamless user experiences. Projects included: responsive websites, UX design for mobile and tablet, user research and project management.

Graduate of User Experience Research & Design Immersive Program

- Reported directly to Vice President of Marketing for Akkadian Labs and Fidelus Technologies; a Cisco Gold Certified Collaboration Software and Managed Services Provider.➢Lead internal marketing team of writers and designers and develop relationships with all third-party vendors and agencies.➢Worked with product development team to conduct user testing and interviews to evolve product features.➢	Provided sales teams with the necessary technical expertise to enable them to sell all product lines. ➢	Managed branding and content creation for all client facing digital and traditional assets; including online advertising, social media, website copy, email campaigns, blog posts, white papers, product sheets and press releases.➢Oversaw content and design of technical documentation; working with the product development team to ensure timely release of user guides and new product launch features.➢Lead channel sales relationships with partners such as Cisco and software resellers.➢Created SEO/SEM strategy; driving online marketing and lead opportunities.

Akkadian Labs

Product Marketing Manager

- Managed, created and edited content and design for rebranding campaign: all messaging, website UX and design, marketing materials, PR campaigns and digital marketing.➢Oversaw content and design of technical customer reference studies used by business development team.➢Created SEO/SEM strategy; driving online marketing and lead opportunities.

WOW Technologies

Design + Strategy Manager

- Engaged with clients to determine their marketing, content and research strategy and needs.➢Provided content and editing for seller storefronts for Zaarly, a Bay Area based consumer online and mobile social marketplace start-up.➢Planned and facilitated Zaarly storefront owner user studies and usability testing, leading to reiteration of site design.➢Designed website, blog and branding strategy for local boutique investment firm.➢Provided consulting on website design and content strategy for local non-profit.

M4 Marketing

Marketing + Strategy Consultant

- Provided UX oversite and supervised development for the company website and internal CRM database.➢Conducted usability testing among structural engineers for design of CRM database.➢Oversaw all content for company website, print and digital advertising, direct mail, social media and public relations campaigns.

DCI Engineers (D'Amato Conversano, Inc.)

Director of Marketing

- Co-managed content, editing and production of bi-monthly course catalogues with print distribution of 78,000+ for award-winning adult educational program.➢	Directed sales campaigns and promoted online marketing to drive student attendance and increase membership base.➢	Developed new online and on-site course offerings for students, promoted through digital marketing and email sales campaigns.➢	Recruited instructors, speakers and community partners for educational programs and events.

Discover U

Marketing Program Director

- Developed marketing initiatives via direct mailing, online advertising and sales training to vendors create customer awareness and maximize co-branded exposure.➢	Maintained knowledge of various licensing programs and facilitated the sales to numerous corporate clients throughout the western region of the United States and Canada.➢	Consulted and sold Microsoft licensing through one of Microsoft’s largest Value Added Resellers.➢	Crafted client and partner case studies to support software purchasing process.

Softchoice

Vendor Marketing Representative

- Partnered with marketing department to establish and maintain relationships with third party vendors such as AOL, Office Depot and <a href="http://Stamps.com">Stamps.com</a> to create supplier sales network.➢	Prepared and edited organizational publications for internal and external audiences; including monthly employee newsletter, stockholder reports and vendor contracts.➢	Provided all copywriting and editing for corporate marketing materials; including website content, brochures, direct mail, digital and print advertising.➢	Coordinated marketing material creation with in-house creative team.➢	Launched, promoted and oversaw community events and trade shows to increase software sales and strategic relationships.➢	Increased supplier presence on the network through execution of direct and online marketing campaigns.

Amanda Brown