Mills College

Marylhurst University

VP, B2B Growth Strategy Consulting

Skills: Sales · Channel Strategy · Establishing Strategic Partnerships · Strategic Planning · Territory Planning

Lansweeper

Channel Leader - West

Maui Hub (MauiHub.org) provides the local families of Maui with farm-fresh foods and handcrafted items from farms and artisans across the island. As a nonprofit organization created during the COVID19 pandemic to keep local farms in business and provide their fresh products to thousands of ohanas island-wide, we have introduced multiple programs, from working with PATCH childcare providers to offering EBT and DaBux discounts. For thousands of people affected by the 2023 wildfires, we work with both private and public entities to secure grants and donations that provide year-long nourishment to hundreds of displaced Maui residents. Learn more at MauiHub.org

Maui Hub

Executive Director

Providing organizational leadership and all aspects of marketing, product roadmap, and communications strategy for technology industry clients
•	Advisor for management and creative consulting agencies to serve as principal-for-hire on high-visibility key strategic accounts including AWS, Amazon.com, Microsoft
•	Align with clients’ initiatives with insightful and strategic direction, helping clients develop their brand, maximize market engagement, sales lead generation, and long-term loyalty
•	Oversee market research efforts to glean competitive trends and generate insights that inform actionable strategic recommendations, including internal and external stakeholder interviews, focus groups, and quantitative research  
•	Provide leadership and mentoring for up-and-coming marketers and strategists 
•	Develop and deliver all aspects of customer journey including personas, editorial calendars, multi-channel strategy, and brand / messaging architecture and guidelines

GSD B2B Strategy Services

President

Skills: B2B Marketing · Strategic Partnerships · Marketing Strategy · Channel Strategy · Organizational Development · Consulting

Momentum, the growth consultancy

Vice President, Consulting

Skills: B2B Marketing · Brand Strategy · Cross-functional Team Leadership · Marketing Strategy · Business Strategy · Program Management

T-Mobile

Brand Programs and Strategy, T-Mobile for Business

Led marketing and communications strategy for key Microsoft clients, including CELA, Product Portfolio and Windows Enterprise product group.  Delivered business development plan for 2019 Audienz sales leadership. Worked across teams to ensure collaboration and optimal customer results.

Audienz Marketing

Principal Consultant

Drove marketing communications and CX efforts for a variety of Microsoft clients including:
CELA:  complex employee communications strategy for Microsoft's CELA team, working across all BUs and facilitating effective collaboration.  Result was a comprehensive global communications plan for a key executive initiative (confidential).  
O365:  led CX strategy to increase efficacy of key audience segment conversion and other KPIs. Delivered comprehensive site audit, buyer's journey, and recommended content map & messaging.

Bridge Partners Consulting

Strategy Consultant

As Agency Director for BuzzBee, I provided leadership for creative, strategy and content teams supporting a variety of client needs while also contributing to organizational development for the agency.  My primary objective was to facilitate great work.  For our clients, this meant ensuring that what we delivered exceeded expectation.  For the BuzzBee team, it meant my focus was on making our culture one of constant growth, collaboration, challenge and reward.  

My team built robust marketing strategy and creative execution for our tech clients, as well as collaborating with global localization partners and technology providers to ensure the viability of ideas and concepts.  Our esteemed clients included AWS, Amazon, Intel, Intel Security, Microsoft, Concur, Box and more.

Director of Strategy (2014 - 2016)

Provided an agency leadership role driving marketing strategy across a variety of client verticals. As a key management partner to the Client Services, Creative and Technology groups, ensured that all plans are delivered on time and in support of the client's brand, while developing objectives, strategies, and tactics that drive growth. Added unique experience and insight to business and customer objectives, helping clients maximize customer engagement, sales leads, and long-term loyalty.

Provided thought leadership to BuzzBee team and clients by using market research and competitive trends to generate insights that inform actionable strategic recommendations. Collaborated with creative, media, and client services teams to build a robust marketing strategy and content strategy for clients, as well as leads at partner agencies and technology providers, to ensure the viability of ideas and concepts. Lead strategy team and oversaw team projects, working closely with other strategy team members. Worked with business development, corporate marketing and other discipline leads to serve as the strategy lead to support new business opportunities for the agency.

BuzzBee Company, a B2B Marketing Agency

Agency Director, Strategy and Creative

Launched Purehome.com, an international ecommerce platform with 25,000 products across 500 brands.  Conceptualized and developed new avenues and campaigns for integrated marketing resulting in explosive demand generation.  Created communications strategy including messaging framework, personas, editorial calendar, brand voice and social channel strategy.
•	Developed marketing organization and strategy, overseeing all strategic and operational initiatives including social media, digital advertising promotions, public relations, and marketing operations functions. 
•	Drove product development and launched “Shop by Vibe” and “Design Space” consumer-focused tools and affiliate marketing programs.  
•	Oversaw significant improvements to CX, SEO, SEM and other digital tactics resulting in increased time on site, reduced abandoned cart rate, reduced bounce rates, average order value, click through rates and conversion rates by more than 400%.

Pure Home

Director of Marketing

Skills: Entrepreneurship · Branding & Identity · Leadership

Gal Away

Founder

The Technology Association of Oregon is the largest professional technology association in Oregon and SW Washington. TAO drives economic development for the region's technology sector by promoting, connecting, and advocating for thousands of companies involved or affiliated with the software and technology industries.

Technology Association of Oregon

Board of Directors

TechStart is a 501(c)3 nonprofit that promotes wider access to technology education for K-12 students in order to strengthen the skills they need to thrive in the global economy.

TechStart Education Foundation

Redefined brand identity, developed marketing strategy and launched Blab (Blabpredicts.com) to the public.  Executed internationally successful launch and negotiated top influencer endorsements and journalist coverage from TechCrunch, gigaom, GeekWire and others (www.blabpredicts.com/news) generating high volumes of inbound sales leads. Developed marketing strategy and executables, including material and presentations to support sales organization, including a viral promotional video.  Developed and managed international strategic channel relationships.  Established onboarding workflow for Client Services team to ensure adoption of technology and successful client experience.  Managed social media team and client services team.  BlabPredicts was acquired by Deloitte & Touche in 2017.

Blab LLC

VP, Marketing and Client Services

Achieved President's Club, 2011 with quota attainment of 127%. Established Strategic Partnership with IBM for ViaWest colocation services.

Since 1999, ViaWest has established an excellent reputation for delivering proven solutions and for providing tremendous value to our clients.  ViaWest has grown to become the largest privately-held colocation provider in North America and is owned by Oak Hill Partners.

ViaWest

Solutions Executive

As the appointed volunteer representing the City of Portland, Portland Development Commission and the Technology Association of Oregon, I built a self-sustaining mentor network with 60 active volunteers and 500 members.  Worked with civic leaders and industry experts to develop processes and activities to strengthen Oregon's software community and economic viability.  Developed alliances with Portland-based networks including TiE, TAO, SIM, and OEN.

The PDX11 Software Mentoring Network serves as a resource to help software organization business leaders plan, form, staff, fund, operate, grow and sell their businesses. Mentors provide guidance and coaching in areas such as (but not limited to) entity selection and formation, organizational structure and governance, business planning, fundraising, team and culture building, business operations, sales and marketing, growing and scaling, and the road to liquidity.

PDX11

Co-Founder and Program Manager, Software Industry Mentoring Network

Responsible for product development, launch, and marketing of all software solutions for Xerox's North American Channel. Created QuickPitch program to address training and marketing for sales organization and channel partners, while allowing Xerox to reach end users at the PC level.  Program and product marketing included PagePack, an industry-leading print management solution.  Worked with international technical marketing, engineering, and sales leaders to develop and launch products.  Worked collaboratively with web services team to produce web presence for solutions and programs.

Xerox Corporation

Solutions Marketing Manager

Responsible for marketing, training, and increasing revenue for Xerox Office Solutions and Multifunction Device Line of Business.  Cross-managed teams in Oregon, Washington, and Alaska, carrying quotas of $30M+. Planned and facilitated events including CIO roundtables, Security Summits, and product launches.  Brought in as specialist on all MM engagements.

Office Solutions Specialist - Line of Business Manager, Pacific Northwest

Self-employed

Business Manager, Family-owned law firm

pSeries server sales specialist and overlay for Oregon and Washington territory. Managed strategic and heavily technical sales engagements with distribution partners and local general sales reps and Global Services sales teams. Carried $15M revenue quota.

Sr. Sales Specialist

Earned Salesperson of the Year, West in 1999, closing at 288% of plan.  Offerings included Remote NOC asset management and high-end web development services.

Convergent Communications

Sr. Sales Executive

National resource for sales organization, specializing in Disaster Recovery technology consulting.  Unicenter TNG and ArcServe certified.  Clients included Hughes Airspace (DirecTV), Chevron, Bank of America.

Tamsen Galloway