Arra G. Yerganian is a highly accomplished Chief Marketing, Branding & Communications Officer with a wealth of experience in creating measurable marketing and sales plans for top-tier companies. Drawing from his success stories at University of Phoenix, Lennar Homes, Procter & Gamble, and various Web 2.0 start-ups, Arra has emerged as a visionary leader who inspires, strategizes, and executes powerful branding and customer experience initiatives.

With a Bachelor of Science degree in International Management, Operations Management, and Marketing from Boston University Questrom School of Business, Arra is a Harvard Business School Executive Education alumnus with a Strategic Marketing Management specialization. He has honed his skills in team building, strategic planning, pragmatic decision-making, financial management, communication, and negotiation.

Besides his exceptional marketing and business development capabilities, Arra has an unquenchable thirst for innovation, customer engagement, and growth. He has won several awards, including the 2017 Chief Marketing Officer Award and the 2016 Q Award, for his relentless pursuit of inspiring leadership, brand evangelism, and passion.

Arra serves on numerous boards, including Executive Leadership, ZorroSign, Inc., Heart + Paw, and GroundTruth. In addition, he is a former Brand Evangelist, Fundraiser, and Board Chair for the American Red Cross, as well as the former Chief Brand & Experience Officer for Tivity Health, Chief Marketing, Communications & Brand Officer for Sutter Health, and Chief Marketing Officer for One Medical.

As a Founder & Chief Revenue & Marketing Catalyst at Concentric Ventures, LLC, Arra is a respected voice in B2B, B2C, and Growth Marketing. He is a proud Aston Martin, Bentley, and Lotus Brand Enthusiast who lives every day like he's working at a start-up, taking calculated but bold risks to shape the future.