Ruth Zive is a highly skilled marketing strategist with over 20 years of experience in serving B2B clients in various industries such as technology, financial services, and non-profit organizations. She is passionate about data-driven revenue growth that involves aligning marketing and sales processes. Her specialties include marketing strategy, growth marketing, customer acquisition, product development, web analytics, and competitive research. Ruth has previously held leadership positions such as Chief Marketing Officer at Blueprint Software Systems and CEO and Founder at MarketingWise, Inc. She is currently the CMO at Ada, a company that provides AI-powered customer service solutions. Ruth has a BA in English from the University of Toronto - University College, MSW in Community Organizing from the University of Pittsburgh, and a One Year Program in Jewish Studies from The Hebrew University of Jerusalem.