Yuval Selik

Yuval Selik is a successful entrepreneur and the Chief Executive Officer & Co-Founder at Promomash. He has a passion for helping emerging brands succeed in retail and avoid the pitfalls that he experienced himself. Yuval's journey began in Israel, where he grew up in a politically tense country and learned the value of hard work from his father, who rose to fame as a world-renowned violin maker. After years of climbing the corporate ladder, Yuval decided to follow his dream of entrepreneurship and co-founded L'uvalla, a French, organic luxury skincare line. Despite experiencing initial success, the recession hit hard in 2008, and the lack of tools, technology, and best practices for managing trade spend nearly bankrupted the company. Yuval's response to this setback was to create Promomash, a software and services platform that helps emerging brands improve their retail sales and marketing execution. Promomash has helped hundreds of brands and agency clients level the playing field in stores and gain a competitive advantage. Yuval's background includes studying Economics/Finance at Binghamton University and previously holding various executive roles, including Vice President-Relationship Manager at U.S. Bank, Union Bank of California, TruSource, and Vice President-Health and Wellness Manager at Aon. His mission is to help other emerging brands avoid the pitfalls of retail execution and achieve the success they deserve.