David Aaker, aka the "Father of Modern Branding," is a renowned authority on branding and marketing. He is currently the Vice Chairman at Prophet, a global growth consultancy, and a Professor Emeritus at Haas School of Business, UC Berkeley. Aaker has developed several recognizable concepts like the Aaker brand vision model and has authored 16 books, including the bestsellers "Brand Portfolio Strategy" and "Building Strong Brands". He has won several awards for his contributions to the science of marketing and was inducted into the American Marketing Association Hall of Fame in 2015 for his lifetime achievements in marketing. Additionally, Aaker has served as an executive advisor at Dentsu. Aaker shares his insights worldwide through his blog at davidaaker.com and as a LinkedIn Influencer. He is a highly revered speaker and shares his knowledge at conferences globally. Aaker has inspired marketing leadership at leading brands like Coca-Cola.