Jeff Hedrich is the founder and Lead Brand Strategist at Prodigal, a branding, marketing, and digital agency with over 25 years of experience. He is a thought leader and passionate speaker on various branding topics. His background includes studying at Case Western Reserve University and working as an award-winning writer at Cleveland magazine and Senior Writer at Glazen Creative.

Hedrich believes that branding is a data-driven process and that message matters more than media. He has also co-developed the Brand MRI™, an innovative and efficient branding process that has been successfully engaged by more than 60 privately-held companies.

Aside from his professional achievements, Hedrich is also passionate about competing in the masters’ division in the sport of Strongman, attending Bethel Akron church, and taking care of his labradoodle named Harper T. Parker.