Christine Chun is a consumer marketing executive with a proven track record of growing businesses, from category-defining brands to startups. She is an analytically-minded, decisive, and energetic leader with deep experience leading marketing strategy and execution to drive acquisition, engagement, conversion, and advocacy through digital marketing channels. Christine is passionate about empowering people to improve their lives, and she has a strong track record of delivering business results across consumer and B2B.

Christine Chun studied Honors in Business Administration and earned an MBA in Marketing from the University of California, Berkeley Haas School of Business. She now serves as the VP of Digital Marketing and DTC at TRX Training - a leader in functional training equipment, education, and technology. Prior to TRX, Chun held leadership roles at Clif Bar & Company, BIOSSANCE, Burt's Bees / The Clorox Company, and Levi Strauss & Co. where she was responsible for driving digital strategy, eCommerce, and marketing initiatives. Her experience includes digital brand strategy, DTC, paid/earned/owned media planning, SEM, SEO, content development, email marketing, display advertising, retargeting, conversion optimization, lifecycle marketing, site, and mobile UX, social media strategy, A/B testing and optimization, and global brand reach.