Melinda Nicci is a sport psychologist, entrepreneur, and mentor in the digital health space. She is the founder and CEO of Baby2Body, a health technology company focused on empowering women during pregnancy and motherhood. Melinda has a Master of Science in Psychology from London Metropolitan University and a Bachelor of Arts in Psychology and English from the University of the Witwatersrand. Before founding Baby2Body, she held various roles in the fitness and wellness industry, including senior director of business development and partnerships at Philips Group Innovation, consultant at Esporta and Body Club, and marketing manager at Virgin Active and Sequinpark Fitness Group. Melinda is also a speaker and athlete with a passion for motivation and technology.