Alexandra Lakhman is a talented and motivated eCommerce professional with extensive experience in brand management, product marketing, vendor relations, CRM, business development, project management, and team leadership. She graduated from the Fashion Institute of Technology with a Bachelor’s degree in Advertising, Marketing & Communications and an Associate degree in Fashion Business Management.

Alexandra has worked with different product categories ranging from small appliances, beauty, special needs items, and tech apparel brands. Her role as an eCommerce Brand Manager at Gogotech involved managing the SKUs on their flagship store and marketplaces, designing the websites, working with suppliers & vendors, growing the brand's YOY growth and performance, marketing websites to generate traffic & conversions, analyzing consumer behavior, and creating email campaigns for awareness. She also played a key role in the company's new business development project.

Alexandra’s skills and expertise stretch beyond eCommerce, as she has also worked in fashion closet assistant, content marketing associate, public relations and events, junior account executive, accessories fashion closet, stylist & sales associate, brand ambassador, and social media director.

Alexandra is highly qualified in Microsoft 365 (Excel, Word, PowerPoint, Teams, Mail Merge), Amazon, 3rd Party Platforms, Website Merchandising, Website Optimization, Google Analytics, Trend Forecasting, Market Research, Data Analysis, Social Media Marketing, Brand Management, CRM, Purchase Orders, Supply Chain, and Team Management. She is also fluent in English, Russian, and Spanish.

In addition to her professional work, Alexandra is the Communications Chair for Cure SMA New Jersey, a non-profit organization that funds and directs comprehensive research that drives breakthroughs in treatment and care for Spinal Muscular Atrophy – the number one genetic cause of death in infants.