Laura Korchinski is a results-driven leader with 11 years of experience in the shopper marketing industry, primarily focused on CPG brands in the beverage category. She currently serves as the Vice President of Account Services and Head of US Operation at Visual Latina, where she excels in client management and employee development.

Laura's expertise includes strategic planning, brand positioning, and omnichannel campaign development, as well as copywriting and communication strategy. She has a strong background in multicultural marketing and has previously worked as the Account Director for The Coca-Cola Company at Visual Latina. Laura is known for her dedication to learning, innovation, and influencing positive change.

Laura studied communications, marketing, and Spanish at Miami University, and also participated in the University of Virginia Study Abroad Program.