Scott McGregor

Scott McGregor is a seasoned marketing, digital, and customer leader with a proven track record in building brands, enhancing customer experiences, and driving commercial success across various industries and brands.

With a background in finance and commercial roles, McGregor's marketing career is characterized by his dedication, collaboration, innovation, creativity, and a genuine commitment to delivering exceptional customer experiences.

His expertise spans a wide range of business functions including marketing strategy, digital and social media capabilities, performance marketing, sales and revenue growth, brand strategy, communications, new product development, lead generation, business development, public relations, retail sales, governance, risk management, consumer behavior, and data analysis.

McGregor has extensive industry experience in tech, retail (FMCG and SMCG), B2C and B2B environments with franchise networks, automotive, beverages, creative agencies, media, accounting, tax, industry bodies, and regulatory compliance.

His technical skills include proficiency in Salesforce CRM implementation, Adobe Marketing Cloud, Adobe Acrobat, Photoshop, Facebook Business Manager, Scrum Master Accreditation, and MS Excel, Word, and PowerPoint.

Outside of work, McGregor has a keen interest in music, tennis, cooking, consumer technology innovation, and painting.

He holds a Bachelor of Commerce in Finance and a Bachelor of Business in Marketing from The University of Queensland.

McGregor has held key roles at reputable organizations such as MYOB, Honda Australia Motor Vehicles, Ford Motor Company, and Carlton & United Breweries, where he showcased his leadership and marketing prowess.