Ilya Vedrashko

Ilya Vedrashko is a prominent figure leading a global marketing analytics, data science, and engineering team focused on optimizing marketing effectiveness through improved targeting, segmentation, channel mix, creative assets, and brand strategy. He is known for his enthusiasm for dashboards.

Ilya Vedrashko holds a Master of Science (MS) degree in Media from the prestigious Massachusetts Institute of Technology (MIT) and a Bachelor's degree in Business Administration from the American University in Bulgaria.

With an impressive professional trajectory, Ilya has held key positions in various organizations. Currently, he serves as the VP Product for Artificial Intelligence (AI), Machine Learning (ML), and Analytics at Syneos Health. Previously, he was the Managing Director of Data Science focusing on Digital & Omnichannel Marketing Analytics within Syneos Health Commercial Solutions. Prior to these roles, he contributed as the Director of Advertising Analytics at GSW, a division powered by Syneos Health, and held roles in Marketing Insights & Strategy at Anchor Worldwide, SVP of Insights, Analytics, & Strategy at Hill Holliday, VP of Insights & Innovation at Trilia Media, Senior Strategist in Digital Media at Trilia Media, Sr. Digital Strategist at Fallon, and Brand Planner at Grey Group. His journey also includes managerial experience in Digital Marketing & Analytics at Dynamo.