Pernille Thorslund is an experienced strategic consultant with a focus on digital and customer experience. With a background working for well-known companies like Google, Huawei, and L'Oreal, Thorslund has developed strengths in digital marketing, business development, leadership, strategy, and customer experience, including branding, social media, CRM, and media integration. She is passionate about driving business through strategic marketing and communication that leverages the best possible integration of offline and online channels, building brands by connecting them with customers in smart ways, and focusing on customer needs and behaviors in business interactions to create win-win situations for both brands and consumers. Thorslund holds multiple degrees, including graduate certificates in business administration, and has received board governance training. She is a non-executive board member at Adapt, a former non-executive board member at Pensam Forsikring and TMC Nordic, a former Nordic Commercial Director (interim) at TMC Nordic, and a former Industry Head, Nordic Branding at Google. Additionally, she has served on advisory boards at Bolighed.dk and BrandHouse and was a board member at NiceHair.dk.