Hannu Vahokoski, an experienced sales and management professional, has a passion for creating seamless and profitable experiences for customers. With a Master's Degree in International Marketing and Management from Turku School of Economics and 20 years of experience in the hospitality, FMCG, and ICT industries, Hannu is an expert in business development, customer relations, service design, leadership, and consultancy. As the CEO and founder of Hotelway, a guest communication company for the hospitality industry, Hannu helps hotels improve the guest experience and generate revenue. He has also worked as the Senior Director Major Accounts at Otrum AS, Managing Director at TUNGOS Management Oy, and Sales Manager Finland/Country Manager at Scanditoy Oy (BRIO Group), among other roles. Hannu's specialties include CX, international business, campaign planning and analysis, omni-channel marketing, sponsorship and event marketing, teaching, and digitalization.