Michael Kershaw is an accomplished Head of Financial Services at alan. agency and former Head of Research, Senior Account Director, Content Strategist, Head of Video, Lead Publisher, and Publishing Manager at Raconteur, a leading UK publishing house. With experience across research, content strategy, marketing, and business development, he comes to the table with a wealth of knowledge and expertise in the publishing industry. Kershaw is a Cambridge-certified English Language Teaching (CELTA) professional with a Bachelor's Degree in Philosophy and Sociology, BAHons 2.1 from the University of Leeds, making him uniquely qualified to lead teams and produce content that is both engaging and informative.

Kershaw's career spans over a decade and includes roles in finance, research, publishing, marketing, and business development. He has honed his skill set by working with leading organizations in each of these sectors, leading teams and building strategies that are data-driven and effective. As Head of Financial Services at alan. agency, Kershaw works to develop the agency's financial products and services, including digital financial planning, investment advice, and wealth management. He also heads up business development, overseeing new client acquisition and building long-lasting relationships with existing customers.

During his time as Head of Research and Senior Account Director at Raconteur, Kershaw was responsible for producing award-winning research pieces across a broad range of sectors, including finance, healthcare, and technology. He also worked with clients to build and execute successful marketing campaigns, leveraging the power of engaging content to drive results. As Head of Video and Lead Publisher, Kershaw was instrumental in building Raconteur's multimedia capabilities, leveraging video and other multimedia assets to enhance the brand's reach and engagement.

Kershaw's interest in English language teaching and his CELTA certification underscore his commitment to effective communication across cultures and borders. With experience teaching English to non-native speakers, he brings a deep understanding of language dynamics to his work as a publishing professional. His expertise in research, content strategy, marketing, and business development make him a valuable asset to any organization looking to build their brand, engage their audience, and drive results with data-driven strategies.