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Charlene Lim

Senior Vice President Legal, eRB, VMS & Greater China & Upspring Global Commercial Director; DNVB & Startup Ventures @RB. Board member @Pharmapacks @ UpSpring. @Teja Ventures Global Advisor. Angel Investor/Advisor.
London, England, United Kingdom
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Charlene Lim is a highly accomplished Australian and UK qualified solicitor with an MBA honors degree from the University of Chicago Booth. With over a decade of experience in leading legal and cross functional teams in the consumer goods and healthcare sector, Charlene has held various international roles at Reckitt Benckiser. Her expertise lies in navigating legal regimes, business cultures, and go-to-market strategies across diverse global markets. Charlene excels in cross-border negotiations, crisis management, commercial dispute resolution, structuring cross-border eCommerce ventures, M&As, equity investments, and partnerships while ensuring strong corporate governance. Currently, she leads legal teams at RB overseeing eCommerce, CRM, digital, DNVB & startup ventures, global vitamins, minerals, and supplements division, and Greater China nutrition, hygiene, and health businesses and joint ventures. Charlene's board memberships and advisory roles extend to international RB joint ventures and strategic partners like Pharmapacks.com, demonstrating her strategic leadership and industry influence. As a member of RB's Diversity and Inclusion Board, Charlene actively promotes inclusive entrepreneurship and serves as a driving force behind the success of startups. Her commitment to diversity and sustainability is evident in her strategic angel investments and advisory roles in startups aligned with these values, including her involvement as a Global Advisor to Teja Ventures, focusing on gender lens VC funding for early-stage technology companies in the She Economy. Additionally, Charlene manages Upspring LLC, a digitally native startup specializing in mom and baby vitamins and supplements, reflecting her holistic approach to business development.

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