Dana Story

Dana Story is a renowned figure in the beauty industry, with a wealth of experience in luxury hair appliances and accessories manufacturing. She currently serves as the President of Sultra, a leading company in the industry.

With a strong entrepreneurial spirit, Dana Story is not only the President but also the CEO and Founder of Sultra Corporation, showcasing her leadership skills and dedication to the brand's success.

Prior to her roles at Sultra, Dana Story held significant positions in other prominent organizations. She served as the CEO/President of ghd Professional, North America Inc., further solidifying her expertise in the professional hair care sector.

Her professional journey includes being the President of Lanza, highlighting her versatility and ability to excel in various leadership roles within the beauty industry.

Dana Story's experience extends to roles such as the Vice President of Distributor Sales at Sebastian, where she honed her sales and distribution skills, contributing to her well-rounded expertise in the field.

Through her illustrious career, Dana Story has established herself as a key figure in luxury hair appliances, accessories manufacturing, and overall business leadership, making her a respected authority in the beauty industry.