Jit Papneja is a seasoned analytics and insights professional with over two decades of experience in driving profitable growth in leading consumer packaged goods companies around the world. He has held analytics leadership roles at Nestle, The Coca-Cola Company, Johnson & Johnson, Bayer, and Mondelez International. He was awarded the “Researcher of the Year” global award in 2017 for developing and implementing a best-in-class toolkit for Integrated Marketing Communication at Johnson & Johnson. Currently, at Reynolds American as the VP and Head of Data-driven Team, Jit is responsible for driving the conception and implementation of a state-of-the-art Data & Analytics Centre of Excellence with a focus on enablement strategy and capability building across US commercial functions. Jit holds a Bachelor of Science degree and a PGDM (equivalent to MBA) in Marketing, and he has lived in the US, Singapore, and India while meeting consumers from 35 countries.