University of Puget Sound

Chief of Staff, Office of the CEO / Vice President, Diversity & Inclusion at Red Hat

Seattle, Washington, United States

Red Hat

Chief of Staff, Office of the CEO / Vice President, Diversity & Inclusion

INGKY

Founder, Investor, Advisor

Margaret spearheads the marketing organization’s digital strategies and properties, driving a customer and digital-first business focus, while using data throughout the process. In this role, she brings her not only her digital expertise but also her some 25 years as a technologist, full-stack marketer, and business leader. Leading by influence, Margaret focuses on bridging digital marketing to the rest of the organization and to the market. Margaret is responsible for the recommendation and adoption of digital marketing technologies across the business, working with Marketing Operations and IT. As the CDO, Margaret takes a holistic approach and view of the entire digital journey, from social media and awareness to SEO and content through conversion and lifecycle nurture.

Vice President & Chief Digital Officer

Report to President, Products & Technologies division, managing all product marketing and cross-portfolio strategy and go-to-market. * Implemented new product marketing discipline with standards for integrated marketing plans, positioning and messaging, metrics, operational processes, and market intelligence.* Successfully managed reorganization of new combined team for all infrastructure products and solutions, working closely with senior executives and human resources on strategic organizational design, management development, team goal setting, training, and ongoing measurement.* Improved reputation of product marketing in an engineering-driven organization through increased collaboration, incorporating customer insights and primary research into product planning process, tracking shared metrics, and communicating marketing plans and messaging. * Spearheaded containers “mindshare acceleration” program and integrated containers marketing plan; increasing PR velocity by 300% while maintaining top 2 share of voice against Docker. * Served as spokesperson, evangelist, and presenter with press, analysts, customers, and partners; developing communication platforms and thought leadership.

Vice President, Portfolio Product Marketing

Hired as VP of Marketing for HP Public Cloud; won expanded role to lead marketing for new combined cloud computing division as member of leadership team. •	Rebuilt failing marketing organization, architecting a new structure, increasing successful engagement within the team and across HP, and creating cohesion and clear metrics. Kept staff turnover to zero through three major reorganizations, while increasing productivity.•	Led team as player and coach, managing integrated marketing team and $20M budget across Demand Generation, Sales Enablement, Thought Leadership, Events, Digital Strategies, Solution Marketing, Product and Technical Marketing, Technical Documentation, and Customer and Market Intelligence.  •	Significantly moved the needle for HP in cloud, achieving top three share of voice in noisy media space, securing keynote presence at top industry events, and gaining leadership recognition by analysts. •	Served as spokesperson and technology evangelist for HP, cloud computing, and OpenStack, raising the visibility and credibility of HP in the cloud and open source communities. •	Drove new branding of HP Helion, bringing together disparate cloud solutions and services under single brand, cloud theme, and platform, ensuring a consistent cloud story across HP for the first time and aligning positioning and messaging.

Hewlett-Packard

Vice President, Product Marketing, HP Helion

Joined prior to Series B, building marketing and product management disciplines from ground up. •	Successfully repositioned the company, product, and executives, driving consistent and impactful content, resulting in more than 20 industry awards and 25 non-sponsored speaking engagements.•	Architected and delivered new Website and comprehensive SEO program in 90 days, increasing unique visitors (UV’s) 900%, achieving record conversion rate of 8% UV to customer acquisition, and receiving first-page Google rankings for top target key terms. •	Spearheaded reorganization of product team across engineering, operations, and product management to optimize for agile development and improved resource management, QA, roadmap, and processes.

Symform

Vice President, Product Management & Marketing

Turned around failing marketing department, creating new strategic direction and executing on integrated marketing initiatives. Market & brand equity were key drivers in acquisition.•	Put Hubspan on the map in the B2B cloud integration market, moving the company to top 3 share of voice against much larger, public companies, achieving visionary and leadership analyst rankings, winning dozens of awards and accolades, and securing top speaking engagements.   •	Led market positioning and messaging shift to position Hubspan at forefront of the emerging cloud computing and cloud brokerage market categories. •	Managed multi-channel marketing programs across direct, referral, and OEM partners, including Ariba, IBM, NetSuite, and Visa, with metrics-driven reporting and scorecards to validate or adjust priorities.•	Established product management discipline, launching new community portal and several products, developing product vision and roadmap, and managing feature request process and release schedule.

HUBSPAN

Napera Networks

Vice President, Marketing

Managed internal and external communications for all corporate and product initiatives.•	Spearheaded global PR/AR plan, managing two direct reports, $500,000 budget, and seven-country agency network, handling all North American media relations and analyst relations in-house.•	Expanded analyst relations to more than 50 target analysts across multiple firms, nurturing successful relationships and achieving “Leadership” position in competitive evaluations. •	Increased media coverage worldwide by more than 200% in one year through innovative pitches, controversial stances, customer stories, and a steady beat of product news. •	Partnered with CEO on corporate vision and strategy, authoring strategic corporate documents and serving as the CEO’s go-to person for crisis communications, messaging, and presentations. •	Developed all major communications for executive team, collaborating on strategic projects and global marketing initiatives.

Aventail Corp

Director, PR/AR

Directed product management team for $100+ million network security business. *  Managed product planning, roadmap, pricing and licensing, and marketing communications. Successfully navigated and managed teams in matrixed and global organization, collaborating closely with engineering teams in Redmond and Israel as well as multiple marketing and product teams, to deliver customer features, drive strategic plans, increase revenue, and build greater awareness.* Implemented business “de-bug” plan to identify sales blockers, working across multiple silos and resulting in resolution of 100% of bugs in 10 months, including fast go-to-market of new pricing scheme. * Boosted Microsoft’s public perception within security market, achieving Gartner leadership ranking, and raised internal awareness of Forefront brand through increased interaction with field and channel, strong sales tools, executive engagement, and aggressive PR/AR campaigns.* Key spokesperson for Forefront product group and overall Microsoft security.Created first customer evidence program, significantly raising the visibility of the Services group among internal and external audiences.* Expanded relationships and positive perceptions of Microsoft services with top-tier analyst firms, such as Gartner, Forrester, and IDC, and more than a dozen other influential analyst organizations. * Successfully managed messaging and communications surrounding the resignation of top Services executive and the ensuing reorganization.

Microsoft

Group Product Manager, Forefront Security Products / International AR/PR Manager, Microsoft Services

Managed global PR efforts for company and subsidiaries. Member of international management and senior communication teams. Corporate spokesperson for U.S. and international operations. •	Developed comprehensive global PR plan and local initiatives, managing multi-country internal teams and agency network. •	Launched three international e-commerce sites, achieving hundreds of articles in target press, more than 90 percent positive and on message, driving traffic and sales for global businesses. •	Managed executive communications, including CEO Jeff Bezos, owning schedule, briefing materials, and media interactions, working closely with security and all stakeholders during international trips. •	Ensured positive transition for displaced employees and maintained strong corporate reputation during restructuring and layoffs through strong communication plan and consistent messaging.

Amazon.com

Director, International PR

Conceptualized, launched and directed Taipei agency. Member of global senior management team. *  Developed, pitched and implemented comprehensive business plan for Weber Group start-up and new branch office in Taiwan.*  Garnered $500,000 in first-year revenues with 90% from locally-developed client base. In the black from day one, creating profitable organization with minimal cash infusion from corporate. *  Targeted unmet market need, assisting foreign companies with local marketing support and Taiwanese organizations with international marketing.*  Managed daily operations and team of 10, developing all processes, standards, services, and programs based on Taiwan and U.S. labor and business laws. *  Turned around failing PR component of integrated global communication program for “Very Well Made in Taiwan” campaign, building communications plan and training top executives and officials. Achieved cover stories in Business Week, Forbes, and other top business publications.

Margaret Dawson

Margaret Dawson