Amrit Sinha is a data science professional with a passion for the media and entertainment industry. He has a bachelor's in engineering, and he's studied executive programs in business analytics and general business administration and management at IIM Ranchi. On top of his education, Sinha has held leadership positions in some of the most reputable companies in the analytics industry, including Sigmoid, Tredence Inc., Mu Sigma Inc., HARMAN International, and SG Analytics. He's worked in sales, marketing, and data analytics, and he's an author of two novels, with a third on the way. His goal is to utilize analytic talent and top-notch storytelling to support marketing innovation in the entertainment world.