Philip Ashcroft, a seasoned business executive with over 20 years of experience in the commercial digital industry, has accomplished innovative, cutting-edge projects that blend traditional media with new technology. Ashcroft's business leadership abilities extend to creative thinking, marketing, global networks, and European expertise. Ashcroft earned a Bachelor of Science degree in Mathematics, Economics & Psychology from the University of Bristol in England, and he studied at Bedford Modern School.

Ashcroft has held a range of positions in his career, from General Manager to President of North America. He has worked for major media companies such as the BBC, Participant Media, and Gamevice, supervising or starting various divisions of the enterprise. Additionally, Ashcroft has served on boards and councils, such as the VR Council at BAFTA and BAFTA Los Angeles. He was also a guest lecturer at UCLA Extension, sharing his business expertise with future leaders. Ashcroft's skills include evaluating business plans, brand management, brand integration, multimedia production, and evaluating business plans.