University of Mary Hardin Baylor

MIT Sloan School of Management

University of Houston

Director, E-Retail

Cypress, Texas, United States

Digital Account Management

Build and accurately forecast action plans to achieve the divisional digital strategy and channel strategy by brand. Sell in responsibilities include but not limited to: digital campaign management, inventory management, promotional budgets, market share, profit analysis.

Prepare and lead the account negotiations including campaign management, digital promotions, launches, PDP management, copy and asset audit, sampling programs, all in line with the brand priorities.

Build a deep customer intelligence and strong network with key stakeholders at the retailers.
Conduct weekly/monthly/quarterly business reviews with retailers to align on business development targets.

L'Oréal

Key Account Director

Leadership:

Hired and built a direct report team responsible for the sales, education and account management nationally. Responsible for creation and achievement of collective sales objectives through training initiatives, strategic relationships, events and activities that build awareness and excitement around the Luxe Brands

Directly managed teams responsible for $22 Million in annual revenue
Influenced indirect team of 52 responsible for $58 Million in annual revenue

Responsible for curation of all field Education and Training curriculum, programs and initiatives for IDC brands

Curated seasonal Education Strategy book to be published to the field semi-annually

Sales Growth:
Worked with VP of Operations and VP of Planning to build and reach clientele through effective promotions and events that build brand awareness

Business Management:
Communicate ongoing successes/achievements, opportunities/threats and competitive information to the corporate teams and the field teams

Proactively identify, communicate and support new and innovative business-building opportunities to increase sales and awareness

Managed team Travel & Expense budgets, Payroll, freelance budgets

Created and Developed yearly business review meetings

Worked in the field 70% of time to coach, train, advise and provide territory strategies

Created and Produced monthly bulletin to field team to engage and excite around corporate priorities

Awards:
2018 BEST FIELD SUPPORT: Awarded from Sephora to the Best Field Team (out of all Brands)
2017 GAME CHANGER AWARD: Awarded from L’Oreal Luxe for Pop Up Shop Innovation
2016 SALES EXCELLENCE AWARD: Awarded from L’Oreal Luxe for top sales achievement (Percent to Goal)
BREAKOUT BRAND AWARD: Awarded from Sephora for performance

National Director, Sales and Training

Account Executive
Houston and South Louisiana Territory

2014
- Elected Task Force Representative to analyze competition, create event proposals and present to VPs and Marketing Teams

2013
- Ranked #1 Account Executive in the South Region.
- Ranked Top Ten in the US
- Recognized Ralph Lauren Sales Excellence
- Brought into the Houston market to transform territory and regain market share in the 4th largest U.S. market
- Elected Task Force Representative to analyze competition, create event proposals and present to VPs and Marketing Teams
- Leader of Master Class Education Workshop initiative
- June 2013 Ralph Lauren Fragrance Fanatic of the month

2012
- Ranked #1 Account Executive in the US
- 12.2% increase FY12 in territory (increase of $980,000)
- 2012 Ralph Lauren Fragrance Fanatic of the Year

Key Accountabilities and Contributions:
- Create, plan and execute sales plans within Houston and South Louisiana
- Lead training and education effort by presenting new programs to employees, retail partner management and partner associates
- Effectively recruit and manage approximately 45 Retail Sales Specialists
- Conduct project meetings and responsible for project and retail deliverables
- Manage and build relationships with all levels of management to improve brand placement and statement
- Create, plan and execute special events and innovative new ideas to develop the business
- Proactively communicate inventory levels
- Successfully launch and promote new products
- Acts as single point of contact for various departments to ensure coordination among the departments and maintain overall responsibility for project deliverables while upholding best practices
- Develop detailed work plans, schedules, sales estimates, resource plans, budgets and status reports

Account Executive

Principal Sales
Louisiana


Key Accountabilities and Contributions:
- Promotion and Sales of Retro Chic International products
- Recruited Sales Specialists to manage existing accounts
- Training and Product Demonstration

Icon Products

Principal Sales

Account Manager
2005:
- Rookie of the Year

2007
- Above and Beyond, Employee of the Month Award

Key Accountabilities and Contributions:
- Effectively managed and communicated product price quotes, negotiation, order entry, shipping and billing
- Managed Sales and New Promotions for House Accounts
- Regulated inventory levels
- Art Department assistant: partnered with the creative team to present industry trends, season developments and design development to both clients and counterparts.
- Supervised in house sample/design room
- Effectively created a training program for new customer service employees. This taught the company systems, basics of the company, distribution chains and administrative duties.
o	Sent to Chicago to train new Account Mangers in northern branch

MCCLUER Kristin