Gareth James is an accomplished creative strategist and technologist with over 20 years of multidisciplinary experience. He has spearheaded award-winning digital campaigns and products for top brands such as Guinness, Unilever, and Nissan. Gareth is an expert in cross-platform storytelling that transforms customer behavior and generates engagement. He has advised global brands on creative strategy for social campaigns, brand strategy and CX design, and product ownership and design direction. Gareth is also a thought leader on topics that include brand strategy, circular economy, human experience, and the environment. He has appeared on media outlets worldwide, such as BBC and Network 10 Australia, as well as spoken at various international speaker events and panels.