Aadit Bimbhet has a rich background in e-commerce and digital strategy. He is an expert in program and product management, P&L management, and stakeholder management, with a demonstrated ability to build and lead cross-functional teams. He is currently the Head of D2C eCommerce ASEAN at RB, where he is responsible for driving the growth of the company's D2C e-commerce business in the ASEAN region. Prior to this role, he served as General Manager, E-commerce, APAC at Luxasia, where he set up and ran the D2C e-commerce operations for 100+ beauty brands across 9 markets in the APAC region.

Before moving to Singapore, Aadit co-founded two startups in the UK, where he led business development, product development, and partnership efforts. He graduated from the University of Virginia with a BSc in Finance and International Business, and also studied Accounting, Business, and Economics at The Doon School. He is an avid golfer and father, and is passionate about building sustainable businesses.