University of Southern California - Marshall School of Business

CSUN

Senior Vice President, Marketing at FlexPay

Danville, California, United States

FlexPay

Senior Vice President, Marketing

Growth marketing Leadership role for Medallia, the leading global Customer Experience Management solution

Medallia

Vice President Demand Generation

Central marketing leadership role managing the global Digital Marketing function for a highgrowth SaaS earned media MarTech solution provider, managing North American and EMEA campaign strategy from brand repositioning through demand generation for the Cision, PR Newswire and other global brands.

-  Manage 37 global team members in 7 countries for $730M+ software and services company, covering campaign strategy and operations, marketing operations, media, web strategy and operations, and analytics functions
-  Owned all Marketing revenue KPIs leading company from pre-IPO to a public company, exceeding acquisition and cross-sell targets for lead, pipeline and revenue for 4 global brands and multiple products
-  Architected global MarTech stack and data environment, launching Eloqua deployment across 8 countries, creating an integrated customer and prospect targeting and personalization data infrastructure through paid and owned media channels
-  Managed demand generation, awareness, and engagement campaign strategy and delivery across all paid and owned media channels  •

Cision

Senior Vice President, Global Digital Marketing

Global demand generation, campaign strategy, ABM marketing, ownership of MarTech stack, Helped lead marketing team through company IPO, delivering sustained double digit annual growth rates from acquisition and cross-sell and up-sell marketing

Global Vice President of Digital Marketing

Manage demand generation and campaign services function for Dealertrack, a $1B B:B software company recently acquired by Cox Communications.

-  Design and manage demand generation, marketing and media programs, contributing to company growth from $450M to $1B in two years.

-  Designed and implemented the marketing technology stack for Dealertrack, delivering integrated Eloqua, Salesforce, and Adobe AEM implementations, delivering broad based and hyper-targeted messaging and content delivery across email, website marketing, in-product messaging, and 3rd party display advertising.

-  Designed and implemented Dealertrack's modern marketing engine, utilizing data, technology, upgraded team skills, and marketing and sales process re-engineering to significantly upgrade marketing contribution to sales pipeline and revenue generation

-  Managed marketing analytics team, providing marketing and campaign reporting and insights

Dealertrack Technologies; Cox Automotive

Senior Director Demand Generation and Campaign Services

Delivered strategic consulting and marketing services for Fortune 500 and mid-market clients supporting the implementation and deployment of marketing technologies and the marketing and sales process re-engineering required to leverage new marketing technology stacks.

Provided strategic design and expert implementation in marketing automation and digital marketing technologies, marketing and sales process alignment, customer acquisition, lead nurturing and engagement, cross-sell, digital media, and database marketing.

Marketing Strategy Group

Principal

Responsible for company marketing activities, including branding, customer acquisition, PR, sales support, and events marketing

VigLink is backed by Google Ventures, First Round Capital, and individual investors including LinkedIn Founder Reid Hoffman, former Google executive and current LinkedIn VP of Product Dipchand Nishar, and noted technology entrepreneurs Niel Robertson, Hadi Partovi, Ali Partovi, Carlos Cashman and Micah Adler.

Viglink

VP, Marketing

Advising social media marketing company on branding, product strategy, and customer acquisition marketing.  Sold to Leap Commerce.

thruSocial

Advisory Board Member

Managed all marketing and product activities for Lead Decisioning Systems, the market leader in outsourced customer acquisition, and sales lead scoring and modeling.

Lead Decisioning helps companies across industries substantially improve the their customer acquisition campaign performance by increasing sales lead quantity, improving sales funnel conversions, and increasing campaign profitability.  Lead Decisioning typically increases lead campaign revenue by up to 40%, and decreases acquisition costs by up to 45%.

- P&L responsibility for online shopping and savings web site, delivering over 2 million online transactions
- Managed all online media and traffic generation programs, using SEM, SEO, email, affiliate marketing, social media, and offline trade advertising including trade shows, print, and strategic partnerships
- Manage development of campaign optimization models and algorithms
- Responsible for all marketing functions, including product marketing, media, advertising, trade shows, and PR

Lead Decisioning Systems

Consumer acquisition, brand development, brand strategy, PR, web site traffic growth,

- Managed all consumer acquisition, B:B acquisition and trade advertising, brand, PR, and trade show activities for online customer acquisition company
- Grew company’s revenue from $7M to $25M during my tenure
- Managed consumer acquisition efforts, resulting in acquisition of 1.8  million consumers annually
- Managed SEM and PR agency relationships, leading to increased SEM effectiveness and higher brand awareness
- Identified and negotiated strategic relationships with 3rd party partner websites
- Built and implemented marketing controls and processes, resulting in 175% increase in quantity of consumer acquisitions while reducing lead costs by 48%
- Managed all online marketing, email marketing, business development and affiliate relationships, launching over 150 new online acquisition and affiliate relationships

Reply.com

- Led cross-functional marketing team that managed implementation of client cross-sell marketing programs supporting business strategy of  migrating to a full services brokerage firm
- Increased 2nd product purchase rates by 25% in targeted client population
- Managed ongoing database marketing support including modeling, targeting and profiling, analysis, and reporting for 25 business units
- Implemented process improvements into client marketing processes, resulting in team efficiency improvements of up to 30%

Charles Schwab & Company

VP, Database Marketing

- P&L responsibility for <a href="http://Quickbooks.com">Quickbooks.com</a> online retail channel, including site development, product merchandising, and traffic generation, and revenue optimization
- Managed all small business direct sales channel marketing including online (<a href="http://Quickbooks.com">Quickbooks.com</a>), call center, and retail software packages, delivering $120 million in annual revenue
- Drove 32% YOY increase in small business direct sales channel revenue by launching channel marketing programs, resulting in $30M gain in ecommerce and call center revenue in FY ’03
- Managed Quickbooks SEM campaigns and implemented SEO capability, resulting in 78% increase in search-driven traffic to site
- Created and launched marketing test lab to quickly prototype and refine channel marketing programs, using Six Sigma, resulting in the launch of multi-product bundles that doubled customer revenue in small business segment
- Created and implemented customer segmentation that successfully identified customers by their likelihood to purchase, leading to 225% improvement in sales transactions resulting in multi-product purchases

Steve Arentzoff