Loyola University of Chicago

University of Massachusetts Boston

Loyola University Chicago

Senior Email & SMS Marketing Manager at Resident

Greater Boston

Resident

Senior Email & SMS Marketing Manager

Pier 1

Email & SMS Marketing Manager

Built a successful email marketing strategy using Klaviyo
Analyze customer data to create a full 360 email customer retention marketing plan focused on driving repeat purchase rate and avoiding customer churn
Report on email analytics weekly and analyze data for insights to continually improve open rates, click-through rates, revenue goals and exceed KPIs
Write creative briefs to achieve the marketing goals and manage the workflow of email copy and design of both triggered and campaign emails
Partnered with new vendors to bring better tech to our post-purchase and abandon cart campaigns and that drove incremental revenue
Managing the refresh of our loyalty program using analytics to drive decisions with the goal of greater customer retention and engagement
Maintain positive relationships with vendors and internal stakeholders
Manage our co-boxing partnerships and direct mail initiatives

Sol de Janeiro

Email and Retention Marketing Manager

Managed the relaunch of the Heritage Foods site on Shopify Plus, bringing greater transparency to store data to better analyze customer shopping patterns and increase remarking opportunities
Drove additional revenue through enhancements in the loyalty program and marketing content to increase retention, purchase frequency and brand awareness
Streamlined backend operations of order processing for efficiency and accuracy

Heritage Foods USA

Ecommerce Digital Marketing Manager

Launched the Lyn Evans store on Amazon resulting in 25% growth YOY
Managed the design, launch, content & merchandising of the new Lyn Evans website using the Shopify platform; worked with the buyer to plan and implement promotions based on the content calendar Increased customer retention through the loyalty program

Lyn Evans

Ecommerce & Digital Marketing Manager

Managed the multi channel direct to consumer business for Symmons, focusing on promotion, product, price and place in the retail and ecommerce channels
Created relationships with key retail partners; merchandised and launched new and current online accounts; worked cross functionally with operations to forecast for promotions and launch of new accounts

Managed the development of end cap displays for over 90 retail stores in the New England area; revamped the brand messaging and oversaw the production from development thru to final installation; managed all 3rd party vendors involved; coordinated product samples to key retail accounts

Symmons Industries

Assistant Customer Marketing Manager

Built daily flash sales that were technically accurate, appealing to consumers and followed the Joss and Main brand

Managed multiple projects and communicated effectively between teams and worked creatively to solve any issues

Wayfair

Ecommerce Merchandiser Wayfair

Managed the visual merchandising tasks of the TJ Maxx website- ensured that the live products were accurate, categorized, and easy to navigate

Analyzed consumer behavior on the website using analytical data and compared online analytics understand consumer trends and identified opportunities

Ecommerce Visual Merchandising Specialist

Managed multiple prequal packages and key proposal pieces to meet strict deadlines and exceed expectations; both in electronic and book formats.

Designed and rebranded different marketing pieces for events and external use using Adobe Creative Suite and Powerpoint.

Consigli Construction

Marketing Coordinator

Managed social media and different community events to make consumers and businesses aware of our services and create a more ethical marketplace.

Created awareness by writing press releases, producing a bi monthly Alert both in print and digital form, producing the Consumer Resource Guide which is published twice a year and maintaining the BBB Blog and Facebook pages.

Planned and hosted events which benefit our members and raise community awareness of the BBB. These events included the Annual Dinner, Annual Golf Outings, the Torch Awards for Marketplace Ethics and various Shredder Days. I was part of a team responsible for the planning, fundraising and execution of these events.

Better Business Bureau serving Chicago and Northern Illinois, Inc.

Marketing Specialist

At Anthropologie the brand experience is extremely important. As an intern I was able to take part in the creation of the ambiance of the store by focusing on the layout and merchandising. I worked with my supervisor to build displays from the ground up and create different "moments" in the store by focusing on the product placement.

Anthropologie

Visual Display and Merchandising Intern

As a Merchandising Assistant I worked behind the scenes of photo shootings preparing the merchandise to be photographed for the clients. I took part in every part of the process from checking in the merchandise to uploading it for the client.

Schawk!, Inc. / Anthem! Worldwide

Advertising/ Merchandising Assistant

As a sales associate at Anthropologie I worked with the customers to help build outfits that showcased their personal style. I went above and beyond in customer service, making sure each customer had the best experience while in our store. I also worked to maintain the standards of the store and keep it clean and organized.

Elizabeth Greeley