Samantha Lim is a talented Lead Designer and Researcher with over 10 years of experience in service design, UX, strategic product design, and user research. She has lived and worked in several countries, including Singapore, Denmark, Italy, and Hong Kong, and is currently based in Berlin.

Lim is passionate about using design to make the world a better place. She connects user needs, strategy, and product design to create innovative solutions. Lim is an advocate of participatory methods, design thinking, and learning by doing. She has a Bachelor of Arts degree in Psychology from Nanyang Technological University and a Master's Degree in Interaction Design from the Copenhagen Institute of Interaction Design.

Throughout her career, Lim has held senior positions at several reputable organizations, such as Zalando SE, finleap, Fjord, Accenture Interactive, R/GA, Experientia, and Hewlett-Packard. She has also worked as a Research Assistant at both the National Institute of Education and Nanyang Technological University.

Overall, Samantha Lim is a skilled and experienced designer and researcher with a strong interest in using design to solve complex problems.